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A Study on Customer Satisfaction Towards Services Offered by Akshaya Centres with Special Reference to Mala Panchayath, Thrissur District, Kerala
Akshaya is an innovative project implemented in the state of kerala aimed at bridging the digital divide, addresses the issues of ICT access, basic skills sets and availability of relevant content. As the population continues to grow in developing countries like India, more and more people will get isolated to the group of digital 'have-nots' unless Government work together to dramatically expand access to information and knowledge. In order for egovernment to be more inclusive, it must reach out to all segments of the population with eservices that meet the needs of the digitally disadvantaged by bridging the digital divide. In this study an attempt has been made to study the customer's opinion of Akshaya centres and services offered by them. The various factors influencing customers to avail services from Akshaya centres and their level of satisfaction is also analysed. The sample size is 50. Both descriptive and analytical research is used for the study. The primary data has been collected through questionnaire and secondary data from journals and websites. The project deals with the customer satisfaction towards the services provided by Akshaya centres with special reference to Mala panchayat. It begins with the introduction about Akshaya centre and then states three objectives. The main objective is to know the satisfaction level toward the various services offered by Akshaya centres. The tools used for the analysis are simple percentage analysis, Ranking and likert scale. The available literature can be divide in to two empirical literature and conceptual literature. Simple percentage method is used to represent raw streams of data as a percentage. Table and figures are used for getting a better understanding of collected data. The ranking method is used to ascertaining the factors influenced for availing services from Akshaya centres. The likert scale is used to ascertaining the users satisfaction level toward the services offered by Akshaya centres.
1. Introduction
- Public private partnership:
- Focus on capacity building:
- Generating employment:
- IT literacy:
- ICT for development:
- Easy access to information.
- Training and services to citizen.
- Efficient and transparent services delivery by government.
- Commercial transaction and business knowledge for entrepreneurs and business community.
- At least one computer literate person in every home in the state.
- Network of 6000 modern community information centres across the state.
- Convenient access for the common man to information services within two kilometers.
- Social and economic empowerment of the local community.
- Generate over 50000 direct employment opportunities in three years.
- Generate locally relevant content.
- Cheaper communication through internet telephony, email, chats etc.
- Enhanced information and communication technology (ICT) demand in telemedicine/e-commerce/e-education.
- Enlarged marketing opportunities for agriculture/traditional products.
- Improved delivery of public services.
- Catalyzing all sectors of the IT industry.
- New information and communication technology(ICT) based services such as eeducation, e-health.
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IMAGES
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Akshaya is a Kerala Government initiated project for the purpose of ... REVIEW OF LITERATURE ... The literature on previous studies were accessed at.
Akshaya project start with the intention of creates ... Important features of the Akshaya project are: ... Review of Literature.
The lack of awareness of Akshaya centre creates a gap between this initiative and public. There by they are unaware of the people friendly services provided
The study found that Akshaya Centres are widely used for bill payments and a majority of the entrepreuneurs provides various services at
They also conduct a system-wide cost-benefit analysis. This project has the potential to demonstrate the public the benefits of ICT in governance and to include
AKSHAYA project one of the landmarked ICT project by Kerala State Information. Technology mission. Akshaya e-centre Project started ... Review of Literature.
REVIEW OF LITERATURE. The roots of ICTs for development lie in the 1970s assertion that economies and societies were being revolutionized not by industry
Structuring and Functioning of the Akshaya Project . ... Graphical Representation of the Findings and Analysis .
It was conducted in 2010 and focused on the Akshaya ICT Project which was launched in. 2002 by the IT Mission and the Department of Science and Technology of
The project deals with the customer satisfaction towards the services provided by Akshaya centres with special reference to Mala panchayat.