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Online or On-Site. What’s Best For Your Sales Presentation?

For a long time there’s been an intense debate between onsite and online sales presentations. Is it better for your team to be in the field, meeting customers face-to-face? Or putting them on the phones, calling and presenting demos online?

The wrong choice can cost your company a low closing rate and fail to turn your prospects into customers. That’s why it’s an absolute necessity to consider the strengths and weaknesses of each option when choosing a sales presentation method.

What are the advantage of online demos over on-site? What’s best for your business? That’s what you’ll find out in this article.

Online Demos = Time Efficiency

Sales Professionals

From a company’s standpoint, online demos are a huge advantage in saving time lost to reps traveling from place to place. It’s time-consuming for your sales force to prepare for their meeting , avoid traffic, introduce themselves to the team etc. All these steps are time lost for reps that could easily be solved by an online demo.

And it’s the same from a customer’s point of view. As a company, you should always have your customer’s time in mind. It takes time for them to travel, book meeting rooms, swap greetings, and perform the demo itself - making on-site presentations time-consuming.

Online demos, on the other hand, are more convenient to schedule and a great method to increase productivity since the whole process is internal.

In-Person Demos Help with Retention?

Every customer should go through a retention stage to harden your relationship with them. It is also a way to sell your product in person and generate more revenue from the interaction. Demos are a good way to communicate the value of your product/service during this process. Although, are online demos better at convincing your customer to buy your product than in-person field sales? It depends on your client.

Sales Professionals

From the perspective of your sales process, on-site presentations mean your customer is more involved in the buying process. Real interaction between sales reps and prospects creates a higher level of engagement with your product. Thus, the ROI of an in-person demo can be more attractive, despite the higher cost. Moreover, your customers might appreciate the extra-time you take to travel and visit them. Remember to never underestimate the power of making people feel special. The question you should now start asking is: For which customers is it worth spending this extra time?

On the contrary, not every customer appreciates interacting with a salesperson. Younger generations usually avoid face-to-face contact with salespeople and prefer to interact via email or text. To build a relationship with these customers, try using their favorite communication interface. When it’s time to present your software through a demo, it’s more likely that they’ll prefer an online one.

The Weight of Nonverbal Communication in Sales

Approximately 65% of communication is nonverbal , which includes facial expressions, tone of voice, gestures, posture, clothing, eye contact etc. As an example, talking to a sales rep on the phone who sounds enthusiastic and genuine is important in the customer decision’s to buy or not.

That is why an online presentation using a screenshare and your voice are always better to transmit value to a pitch than salespeople using only their the phone. Your audience will be able to capture more of the nonverbal communication to make your point across.

Sales Professionals

However, nonverbal communication can hurt a sale if the rep makes a bad impression. In business, appearance can make or break your presentation. And a rep with bad communication skills will only muddle its audience. For an on-site presentation your employees must be experts in public speaking. It’s something that you don’t have to worry about as much with online demos since appearance is often restricted to voice.

Relationship Building

Sales managers tend to think that on-site demos are the most effective ways to connect with customers. Online demos, on the other hand, are effective since nothing is distracting your customer from the product. It lets them focus on what matters: Your presentation.

For online demos, the best sales reps are the ones that listen to their customers and know how to bound over what they’ve heard. However, this gift is not given to everyone. It requires skill and experience to connect with customers in a short period of time.

Another key to building stronger customer relationships is to keep track of who has touched base with which customer. Keeping contact with the same customers is better to avoid mistakes and create intimacy. Your reps should remember the customers they talked to and keep track of each interaction. This way, your customer won’t have to explain their situation again to a different person. Building this relationship requires talent from your reps.

Online Demos As International As You Want

Online demos are now so widespread for a very simple reason. More important than the time saved or its efficiency, your customer can watch your demo anywhere in the world. Whether your customer is next door or on another continent, you’ll always have the possibility to do your sales presentation. On the contrary, on-site sales are limited by your ability to travel to your customers.

The internet isn’t limited by geography, you can communicate with customers anywhere as long as you have an internet connection or a phone. The only limit to your online presentation is the time difference between you and your customer’s time zone.

The key takeaway is that a company might not want to rely exclusively on online or field sales demos. Each client has specific needs and you should spend time accordingly. Is your client so important that you feel you should meet him and give the presentation yourself? Or would it be more efficient to give him a quick call from your desk to do a demo? These are the questions you should ask yourself to implement your solution.

No matter how you present to your clients, making them feel like they’ve got the full support they deserve is what’s most important. Your sales rep is the difference between a lost prospect and a future customer.

About the Author: Lucas Ricolleau is an Account Manager at Badger Maps . Badger is a sales routing tool that helps field salespeople be more successful. It integrates with a CRM and visualizes the customer data on a map. With Badger, reps save time and gain focus, spending less time on driving and busy work and more time on selling. You can follow Lucas and his team on Facebook and Twitter @BadgerMaps .

    

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Physically present on-site definition

Examples of physically present on-site in a sentence.

Physically present on-site when use of the pesticide poses a potentially serious hazard to people or the environment.

Physically present on-site when use of the pesticide poses a potentially serious hazard to people or the environment.(c) As used in this section:(i) Reasonable time by the supervising applicator to on-site is deemed to be not more than one (1) hour response time;(ii) Reasonable distance by the supervising applicator to on-site is deemed to be not more than fifty (50) air miles.ARTICLE 4 - SANITARY REGULATIONS GENERALLY 35-7-401.Repealed35-7-411.

Related to Physically present on-site

semi-detached dwelling means a building divided vertically into two dwelling units each of which has a separate entrance and access to grade;

Substantially similar means substantially similar in function or capability or otherwise competitive to the products or services being developed, manufactured or sold by the Company during and/or at the end of Executive’s employment, or are marketed to substantially the same type of user or customer as that to which the products and services of the Company are marketed or proposed to be marketed.

single detached dwelling and “single detached” means a residential building consisting of one dwelling unit that is not attached to another structure above grade. For greater certainty, a residential building consisting of one dwelling unit that is attached to another structure by footings only shall be considered a single-family dwelling for the purposes of this by-law;

Physically helpless means that a person is unconscious or for any other reason is physically unable to communicate unwillingness to an act.

Stand-Alone Test Environment or "SATE" shall have the meaning set forth in Section 12.2.9.3.2.

Detached building means a building whose walls and roof are independent of any other building with open spaces on all sides;

public open space means an open space area conveyed or otherwise dedicated to a municipality, municipal agency, board of education, State or county agency, or other public body for recreational or conservational uses.

Open burning means the combustion of any material without the following characteristics:

Site means the place or places where the permanent Works are to be carried out including workshops where the same is being prepared.

Physically Secure means that access is restricted through physical means to authorized individuals only.

On-site means the same or geographically contiguous property which may be divided by public or private right-of-way, provided the entrance and exit between the properties is at a cross-roads intersection, and access is by crossing as opposed to going along, the right-of-way. Non-contiguous properties owned by the same person but connected by a right-of-way which he controls and to which the public does not have access, is also considered on-site property.

registered premises means a location that is licensed pursuant to this chapter and includes:

Originating site means a site where a patient is located at the time health care services are provided via telecommunications system or where the asynchronous store and forward service originates.

Totally enclosed treatment facility means a facility for the treatment of hazardous waste which is directly connected to an industrial production process and which is constructed and operated in a manner which prevents the release of any hazardous waste or any constituent thereof into the environment during treatment. An example is a pipe in which waste acid is neutralized.

Remote location means any location that is at least one (1.0) mile from the location of a receptor. "Receptor" includes, but is not limited to, any hospital, school, day care center, work site, business, residence, and permanent campground. The distance to the nearest receptor is to be measured from the outermost limit of the area to be disturbed or road surface, whichever is closer.

Architect of Record means Xxxxx Xxxxxxxx. The General Partner, on behalf of the Partnership, shall enter into a contract with the Architect of Record to perform certain duties and responsibilities including, but not limited to: designing the Improvements; preparing the construction blueprints, preparing the property specifications manual; contracting for administrative services; completing the close-out procedures; inspecting for and overseeing resolution of the Contractor's final punch list; receiving and approving operations and maintenance manuals; and collecting, reviewing, approving and forwarding to the Partnership all product, material and construction warranties.

Generally applicable environmental radiation standards means standards issued by the U.S. Environmental Protection Agency (EPA) under the authority of the Atomic Energy Act of 1954, as amended, that impose limits on radiation exposures or levels, or concentrations or quantities of radioactive material, in the general environment outside the boundaries of locations under the control of persons possessing or using radioactive material.

CAFRA Centers, Cores or Nodes means those areas with boundaries incorporated by reference or revised by the Department in accordance with N.J.A.C. 7:7-13.16.

stacked townhouse means a building, other than a townhouse or apartment building, containing at least 3 dwelling units, each dwelling unit being separated from the other vertically and/or horizontally, and each dwelling unit having an entrance to grade shared with no more than 3 other units;

Installation Site means the site at which the Product is originally installed.

construction site means a workplace where construction work is being performed;

Open type traction battery means a type of battery requiring liquid and generating hydrogen gas released to the atmosphere.

Substantially limits means the extent to which the impairment limits an individual’s ability to perform a major life activity as compared to most people in the general population, whether or not an individual chooses to forgo mitigating measures. 42 U.S.C. 126 §12102(4); 28 CFR §35.108(d); 28 CFR §35.105(d) The rules of construction when determining whether an impairment substantially limits performance of a major life activity include:

Resort Site means that part of Burswood Island as is shown bordered red on Lands and Surveys Miscellaneous Plan 1512 but does not include the Site;

Location-specific environmental sampling means the collection of environmental samples (e.g., air, water, vegetation, soil, smears) at, and in the immediate vicinity of, a location specified by the Agency for the purpose of assisting the Agency to draw conclusions about the absence of undeclared nuclear material or nuclear activities at the specified location.

California Renewables Portfolio Standard means the renewable energy program and policies codified in California Public Utilities Code Sections 399.11 through 399.31 and California Public Resources Code Sections 25740 through 25751, as such provisions may be amended or supplemented from time to time.

Cambridge Dictionary

Meaning of presentation in English

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presentation noun ( EVENT )

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presentation noun ( APPEARANCE )

presentation | Intermediate English

Presentation | business english, examples of presentation, collocations with presentation, presentation.

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Structure vs. Presentation

Often, a clear distinction between content and structure is difficult, because content could also be viewed as the information with its semantic coding as well as its structure. For example, the <img> tag, as a structural element, is used to create graphical content. In practice, the makeup of a webpage can simply be viewed as a combination of three elements: Structure , Presentation , and Behavior .   

The terms " separation of content and presentation ," " separation of meaning and presentation ,” and “ separation of structure and presentation ” are being used interchangeably. Nonetheless, all of these terms essentially refers to the " separation of the content made meaningful by structure and the presentation , ” or simply the " separation of the stucture (HTML) and presentation (CSS) ". 

The main goal of HTML 4.01 is the " separation of structure and presentation ".  As indicated in the section 2.4.1 of HTML 4.01: 

"HTML has its roots in SGML which has always been a language for the specification of structural markup. As HTML matures, more and more of its presentational elements and attributes are being replaced by other mechanisms, in particular style sheets. Experience has shown that separating the structure of a document from its presentational aspects reduces the cost of serving a wide range of platforms, media, etc., and facilitates document revisions."

The Practice

Other Separations

Tables for Layout

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Presentation Design Guide: How to Summarize Information for Presentations

By Midori Nediger , Oct 30, 2019

presentation design

Bad presentations. We’ve all had to sit through them.  Heck, we’ve probably all given one or two. I know I have.

You know the type: twice as long as they need to be, slides chock-full of text, no visuals in sight. 

How can you ensure you don’t fall victim to these presentation faux-pas when designing your next presentation for your team, class, or clients?

Let’s get started:

Include less text and more visuals in your presentation design

Watch: How to design a presentation [10 ESSENTIAL TIPS]

According to David Paradi’s annual presentation survey , the 3 things that annoy audiences most about presentations are:

The common thread that ties all of these presentation annoyances is text. Audiences are very picky about the text found in presentation slide decks .

In my experiences speaking at conferences and in webinars over the past few years, audiences respond much more positively to presentations that use visuals in place of text.

Audiences are more engaged, ask more questions, and find my talks more memorable when I include lots of visual examples in my slide decks. 

I’m not the only one who has found this. We recently surveyed nearly 400 conference speakers about their presentation designs and found that 84.3% create presentations that are highly visual.

A great example of a high visual presentation is the iconic AirBnB pitch deck design , which includes no more than 40 words per slide. Instead of repeating the speaker’s script on the slides, it makes an impact with keywords, large numbers, and icons:

presentation design

CREATE THIS PRESENTATION TEMPLATE  

Learn how to customize this presentation template:

To help you take your presentations to the next level, I’d like to share my process for creating a visually-focused presentation like the one above. I’ll give you my top presentation design tips that I’ve learned over years of presenting:

You can then apply this process to our professional presentation templates  or pitch decks , creating unique presentation decks with ease! Our online presentation maker tool makes customizing these templates easy.

We’ll cover the most important steps for summarizing lengthy text into a presentation-friendly format. Then we’ll touch on some pre sentation design tips to help you get visual with your slide decks. Read on for the best creative presentation ideas.

How to summarize (and organize) information for presentations

1. identify one core message to center your presentation design around.

We know from David Paradi’s survey that audiences are easily overwhelmed with lots of text and data, especially when presentations are long.

confused woman meme

(You when you see a presentation with lots of text and data and it’s long)

So unlike in a white paper , report , or essay, you can’t expect to tackle many complex ideas within a single presentation.

That would be a recipe for disaster.

Instead, identify a single central message that you would like to communicate to your audience. Then build your presentation around that core message.

By identifying that core message, you can ensure that everything you include in your presentation supports the goal of the presentation .

As seen below, a great presentation tells you exactly what you’re going to learn (the core message), then gets right to the facts (the supporting information).

presentation design

To ensure you create an asset that’s clear, concise, impactful, and easy to follow, design your presentation around a single core message.

2. Create a strong presentation outline to keep you focused

Think of your outline like a roadmap for your presentation. Creating a strong presentation outline straight away helps make sure that you’re hitting all of the key points you need to cover.

Take this presentation outline example:

These are all things that we know we need to talk about within the presentation.

Creating a presentation outline makes it much easier to know what to say when it comes to creating the actually presentation slides.

Corporate pitch deck template

GET THIS PRESENTATION TEMPLATE  

You could even include your presentation outline as a separate slide so that your audience knows what to expect:

Topics of discussion presentation outline example template

3. Eliminate any information that doesn’t support the core message

Next, use that core message to identify everything that doesn’t belong in the presentation.

Aim to eliminate everything that isn’t immediately relevant to the topic at hand, and anything remotely redundant. Cut any information that isn’t absolutely essential to understanding the core message.

By cutting these extra details, you can transform forgettable text-heavy slides:

presentation design

Into memorable slides with minimal text:

presentation design

USE THIS PRESENTATION TEMPLATE  

Here’s a quick checklist to help you cut out any extra detail:

Get rid of:

presentation design

This step may seem obvious, but when you’re presenting on a topic that you’re passionate about, it’s easy to get carried away with extraneous detail. Use the recommendations above to keep your text in check.

Clarity is key, especially if you’re presenting virtually rather than in-person. However, Lisa Schneider (Chief Growth Officer at Merriam-Webster) has had plenty of experience making that adjustment. She recently shared her tips for adapting in-person presentations into virtual presentations on Venngage that you can check out. 

4. Use text to reinforce, not repeat, what you’re saying

According to presentation guru  Nancy Duarte , your audience should be able to discern the meaning of your slides in 6 seconds or less.

Since your audience will tend to read every word you place on each slide, you must keep your text to an absolute minimum. The text on your slides should provide support for what you’re saying without being distracting.

Never write out, word for word, what you’re going to be saying out loud. If you’re relying on text to remember certain points, resist the urge to cram them into your slides. Instead, use a tool like Venngage’s speaker notes to highlight particular talking points. These can be imported into PowerPoint — along with the rest of your presentation — and will only be viewable to you, not your audience.

Speaker notes by Venngage

For the actual slides, text should only be used to reinforce what you’re saying. Like in the presentation design below, paraphrase long paragraphs into short bulleted lists or statements by eliminating adjectives and articles (like “the” and “a”).

presentation design

Pull out quotes and important numbers, and make them a focus of each slide.

presentation design

5. Design your presentation with one major takeaway per slide

As I mentioned above, audiences struggle when too much information is presented on a single slide.

To make sure you don’t overwhelm your audiences with too much information, spread out your content to cover one major takeaway per slide.

By limiting each slide to a single simple statement, you focus your audience’s attention to the topic at hand.

My favorite way to do this is to pick out the core message of whatever I’m talking about and express it in a few keywords, as seen in this presentation slide below.

presentation design

This helps ensure that the visuals remain the focus of the slide.

presentation design

Using the text in this way, to simply state a single fact per slide, is a sure-fire way to make an impact in your presentation.

Alternatively, pull out a significant statistic that you want to stick in your audience’s minds and make it a visual focus of the slide, as seen in this popular presentation by Officevibe .

presentation design

This might mean you end up with a slide deck with a ton of slides. But that’s totally ok!

I’ve talked to many professionals who are pressured by their management teams to create presentations with a specific number of slides (usually as few as 10 or 15 slides for a 30-minute presentation).

If you ask me, this approach is completely flawed. In my mind, the longer I spend sitting on a single slide, the more likely I am to lose the interest of my audience.

How many slides should I use for a 10 minute presentation?

A good rule of thumb is to have at least as many slides as minutes in your presentation. So for a 10 minute presentation you should have at least 10 slides .

Use as many slides as you need, as long as you are presenting a single message on each slide, (as seen in the lengthy presentation template below). This is especially important if you’re presenting your business, or delivering a product presentation. You want to wow your audience, not bore them.

presentation design

6. Use visuals to highlight the key message on each slide

As important as having one major takeaway per slide is having visuals that highlight the major takeaway on each slide.

Unique visuals will help make your message memorable.

Visuals are a great way to eliminate extra text, too.

You can add visuals by grouping and integrating information into visual frameworks like timelines :

presentation design

Or flowcharts  and funnels :

presentation design

Or by representing simple concepts with icons, as seen in the modern presentation design below. Using the same color for every icon helps create a polished look.

Using visuals in this way is perfect for when you have to convey messages quickly to audiences that you aren’t familiar with – such as at conferences. This would also make the ideal interview presentation template.

presentation design

You can alternatively use icons in different colors, like in the presentation templates below. Just make sure the colors are complimentary, and style is consistent throughout the presentation (i.e. don’t use sleek, modern icons on one slide and whimsical illustrated icons on another). In this example, presentation clipart style icons have been used.

presentation-design-template

Any time you have important stats or trends you want your audience to remember, consider using a chart or data visualization to drive your point home. Confident public speaking combined with strong visualizations can really make an impact, encouraging your audience to act upon your message.

One of my personal favorite presentations (created by a professional designer) takes this “key message plus a visual” concept to the extreme, resulting in a slide deck that’s downright irresistible.

presentation design

When applying this concept, don’t fall into the trap of using bad stock photos . Irrelevant or poorly chosen visuals can hurt you as much as they help you.

Below is an example of how to use stock photos effectively. They are more thematic than literal, and are customized with fun, bright icons that set a playful tone.

presentation design

CREATE THIS PRESENTATION TEMPLATE    

The content and visual design of a presentation should be seamless.

It should never seem like your text and visuals are plopped onto a template. The format and design of the slides should contribute to and support the audience’s understanding of the content.

How to make your presentation design more effective

Impactful presenation templates

1. Use scaffolding slides to orient your audience and keep them engaged

It’s easy for audiences to get lost during long presentations, especially if you have lots of slides. And audiences zone out when they get lost.

To help reorient your audience every once in a while, you can use something I like to call scaffolding slides. Scaffolding slides appear throughout a presentation to denote the start and end of major sections.

The core scaffolding slide is the agenda slide, which should appear right after the introduction or title slide. It outlines the major sections of the presentation.

At the beginning of each section, you should show that agenda again but highlight the relevant section title, as seen below.

presentation design

This gives audiences the sense that you’re making progress through the presentation, and helps keep them anchored and engaged.

Alternatively, you can achieve a similar effect by numbering your sections and showing that number on every slide. Or use a progress bar to the bottom of each slide to indicate how far along you are in your presentation. Just make sure it doesn’t distract from the main content of the slides.

presentation design

You can imagine using this “progress bar” idea for a research presentation, or any presentation where you have a lot of information to get through.

Leila Janah, founder of Sama Group, is great at this. Her  Innovation and Inspire  talk about Sama Group is an example of a presentation that is well organized and very easy to follow.

Her presentation follows a logical, steady stream of ideas. She seems comfortable talking in front of a crowd but doesn’t make any attempts to engage directly with them.

2. Use text size, weight, and color for emphasis

Every slide should have a visual focal point. Something that immediately draws the eye at first glance.

That focal point should be whatever is most important on that slide, be it an important number, a keyword, or simply the slide title.

presentation design

We can create visual focal points by varying the size, weight, and color of each element on the slide. Larger, brighter, bolder elements will command our audience’s attention, while smaller, lighter elements will tend to fade into the background.

presentation design

As seen in the presentation template above, this technique can be especially useful for drawing attention to important words within a long passage of text. Consider using this technique whenever you have more than 5 words on a slide.

And if you really want your audience to pay attention, use a  high-contrast color scheme like the one below.

presentation design

GET THIS SLIDE TEMPLATE  

When picking fonts for your presentation, keep this technique in mind. Pick a font that has a noticeable difference between the “bold” font face and the “regular” font face. Source Sans Pro, Times New Roman, Montserrat, Arvo, Roboto, and Open Sans are all good options.

presentation design

The last thing to remember when using size, weight, and color to create emphasis on a slide: don’t try to emphasize too many things on one slide.

If everything is highlighted, nothing is highlighted.

3. Apply design choices consistently to avoid distraction

Audiences are quick to pick out, and focus on, any inconsistencies in your presentation design. As a result, messy, inconsistent slide decks lead to distracted, disengaged audiences.

Design choices (fonts and colors, especially), must be applied consistently across a slide deck. The last thing you want is your audience to pay attention to your design choices before your content.

To keep your design in check, it can be helpful to create a color palette and type hierarchy before you start creating your deck, and outline it in a basic style guide like this one:

presentation design

GET THIS STYLE GUIDE  

I know it can sometimes be tempting to fiddle around with text sizes to fit longer bits of text on a slide, but don’t do it! If the text is too long to fit on a slide, it should be split up onto multiple slides anyway.

And remember, a consistent design isn’t necessarily a boring one. This social media marketing presentation applies a bright color scheme to a variety of 3-column and 2-column layouts, remaining consistent but still using creative presentation ideas.

presentation design

4. Split a group presentation by topic

When giving a group presentation it’s always difficult to find the right balance of who should present which part.

Splitting a group presentation by topic is the most natural way to give everybody the chance to attempt without it seeming disjointed.

Smith corporation global presentation template

When presenting this slide deck to investors or potential clients, the team can easily take one topic each. One person can discuss the business model slide, and somebody else can talk about the marketing strategy.

Top tips for group presentations:

5. Use a variety of page layouts to maintain your audience’s interest

Page after page of the same layout can become repetitive and boring. Mix up the layout of your slides to keep your audience interested.

In this explain the designer has used a variety of combinations of images, text, and icons to create an interesting and varied style.

Yellow start up pitch deck presentation template

There are hundreds of different combinations of presentation layers and presentation styles that you can use to help create an engaging presentation. This style is great for when you need to present a variety of information and statistics, like if you were presenting to financial investors, or you were giving a research presentation.

Using a variety of layouts to keep an audience engaged is something that Elon Musk is an expert in. An engaged audience is a hyped audience. Check out this Elon Musk presentation revealing a new model Tesla for a masterclass in how to vary your slides in an interesting way:

6. Use presentation templates to help you get started

It can be overwhelming to build your own presentation from scratch. Fortunately, my team at Venngage has created hundreds of professional presentation templates , which make it easy to implement these design principals and ensure your audience isn’t deterred by text-heavy slides.

Using a presentation template is a quick and easy way to create professional looking presentation skills, without any design experience. You can edit all of the text easily, as well as change the colors, fonts, or photos. Plus you can download your work in a PowerPoint or PDF Presentation format.

How to deliver an impactful presentation

What makes a presentation memorable?

It usually comes down to three things:

All three elements work together to create a successful presentation. A good idea will give the audience a purpose for listening. A good presenter communicates the main idea so that the audience cares about it. And compelling visuals help clarify concepts and illustrate ideas.

But how the presenter delivers their presentation and what visuals they use can vary drastically while still being effective. There is no one perfect presentation style, or presentation design.

Here are some top tips to consider to help you deliver an impactful presentation:

1. Include examples of inspiring people

People like having role models to look up to. If you want to motivate your audience, including examples of people who demonstrate the traits or achievements, or who have found success through the topic you are presenting.

2. Dedicate slides to poignant questions

While you might be tempted to fill your slides with decorative visuals and splashes of color, consider that sometimes simplicity is more effective than complexity. The simpler your slide is, the more you can focus in on one thought-provoking idea.

Presentation design tips slide example template

3. Find quotes that will inspire your audience

A really good quote can stick in a person’s mind of weeks after your presentation. Creating a slide that features a quote can be a nice way to either begin or finish off your presentation.

A great example of this is with Tim Ferriss’ TED talk:

tim ferriss inspiration presentation example

Check out the full talk below.

4. Emphasize key points with text and images

When you pair concise text with an image, you’re presenting the information to your audience in two simultaneous ways. This can make the information easier to remember, and more memorable.

Use your images and text on slides to reinforce what you’re saying outloud.

Doing this achieves two things:

Don’t believe us? See this tip in action with a presentation our Chief Marketing Officer Nadya gave reccently at Unbounce’s CTA Conference . The combination of text and images on screen leads to a memorable presentation.

Nadya Unbounce Presentation Example

5. Label your slides to prompt your memory

Often, presenters will write out an entire script for their presentation and read it off a teleprompter. The problem is, that can often make your presentation seem  too  rehearsed and wooden.

But even if you don’t write a complete script, you can still put key phrases on your slides to prompt jog your memory. The one thing you have to be weary of is looking back at your slides too much.

Audiences don’t want to watch presentations with slides decks jam-packed with text. Too much text only hurts audience engagement and understanding. Your presentation design is as important as your presentation style. 

By summarizing our text and creating slides with a visual focus, we can give more exciting, memorable, impactful presentations.

Give it a try with one of our popular presentation templates:

presentation design

Want more presentation design tips? This post should get you started:

120+ Best Presentation Ideas, Design Tips & Examples

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Science of People

People Smarts for Smart People

12 Tips to Give an Amazing Online Presentation

Whether you’re new to giving online presentations or a seasoned veteran, here are some tips that will launch your next presentation into the stratosphere!

Table of Contents

Start with momentum, open with iissaaqq, end with a bang, show your face, stand, don’t sit, leverage visuals to your advantage, add interaction, host quizzes and polls, live q&a’s, cut the presentation bologna, #screen record yourself         , pick your presentation tools, embrace the fear, bonus: other creative presentation tips, remote work guide.

Start learning everything you need to know about Remote Work.

Do you have an online presentation coming up? I’ve given hundreds of virtual presentations, ranging from YouTube presentations to presentations for Microsoft. And from my experience, online presentations are a different ballgame than in-person ones.

In this article, I’ll share my top 12 tips and tricks to save you the trouble and ace your next presentation.

An online presentation is a prepared speech or talk in which a person or group provides information, pitches a new idea, or introduces a new product or service through a video call. Online presentations are given to an audience, usually in a business setting.

Ready to take a dive into the tips? Let’s go!

site presentation meaning

Virtual presentations are like taking a flight on an airplane. The beginning and ending are super important, but the middle’s kind of a blur. 

That’s why, if you’re going to prioritize any part of your presentation, you are better off spending the majority of your energy on the first and last minutes. Let’s focus on the first moments.

The beginning of your presentation is critical because it sets the tone—a good first impression makes you feel confident and your audience relaxed. This forward momentum will carry onto the middle part of your presentation where you’ll be presenting the bulk of your data/statistics/information—so if you don’t nail your first impression, you won’t gain that forward momentum you need for the rest of your presentation.

And believe me, people judge you almost instantly! Here’s what the science has to say about first impressions:

A 2017 University of Toronto study found that observers take as little as 5 seconds to determine whether a person is charismatic or not!

So when you’re delivering a presentation online, you should try to make your beginning as error-free and smooth as possible. This includes being prepared and removing potential roadblocks:

↑ Table of Contents ↑

What does this really bad spelling of Isaac stand for? IISSAAQQ stands for the best ways to start an online presentation:

The ending is the part where your audience is (hopefully) happy that the presentation is over, and they feel like they’ve learned something or feel inspired to change. If you’ve made it this far in your presentation, the LAST thing you want to do is crash and burn. So here are some tips to make an amazing presentation that will remain in your audience’s mind long after it has ended.

Did you know that faces are attractive to humans? A study by Richard Fantz demonstrated that infants stare twice as long at human faces! We are just inherently born with an attraction to faces. In short: we love human faces, and yours is no exception.

If you’re giving an online presentation or even getting on video call for the first time with your new online networking contact, a super-easy bump in your likability factor is to simply show your face. Many video call programs such as Zoom or Skype allow you to share your screen while also showing your face. Here’s an example of my face in a webinar I hosted on how to thrive in a digital workplace:

site presentation meaning

Pro tip: you can even take it up a notch by backing up your webcam. This allows you to show your body language better! In fact, one of the most important nonverbal cues for charisma is your hand gestures . In the Toronto study mentioned earlier, the observers didn’t even need to hear a presenter talking; all they needed to do was see their body language! That’s how powerful body language really is. So push back your computer or phone or camera so your hands and upper torso are showing!

When you use your hands, you can also benefit from the following:

site presentation meaning

Want more tips on how to make a better video call? Here are our 15 Tips for a Better Video Call !

Sitting is great. Standing is even better! One big mistake a lot of virtual presenters make is sitting down instead of standing. 

When you stand, you can utilize the full range of your deep breathing, therefore increasing your vocal power . You’ll be able to project your voice louder and deeper, and have stronger vocal variance when you stand. Standing also helps you naturally convey a more powerful posture if your chest is up and your back is straight.

If you can, try to utilize a standing desk to your advantage! If you don’t have a standing desk, you can use your kitchen counter or another higher position to place your laptop. If you absolutely must sit, remember to keep your back straight throughout the presentation.

Does your online presentation contain a juicy tip, great piece of advice, or free goodie?

Consider giving it out in the first 5 minutes of your presentation rather than keeping it until the end. This will give your audience a little dopamine boost of motivation to continue listening to your presentation!

“Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first.“ – Robert Cialdini, author of Influence

Have you ever wondered what is the best way to use visuals in your online presentation? Visual aids are used to:

I try to use visuals in ALL of my online presentations! The thing is, it’s really hard to keep your audience engaged and distraction free, especially if they are online. So if you’re boring your audience by using long lists of words… your message won’t be getting across. According to John Medina, author of Brain Rules :

So there’s no easier way to have your information remembered than to add visuals! Here are some examples of visuals you can use in your presentations:

In my articles, I like to use hand-drawn stick figure comics. That’s because they’re both funny and engaging! They also help nail down important bits of information I want my readers to take away. 

For example, here’s a random fact that you may not have known:

Alligators don’t only eat meat; they eat fruit, too!

Interesting, right? Now here’s an image to really drive in that fact:

site presentation meaning

I know, it’s not the best picture ever (I blame my lack of art skills!). But see how adding a simple image can really solidify a piece of information? You’ll remember this fact a lot longer by seeing an image rather than just by reading or hearing it. 

Now take the power of visuals and use it to your advantage—if you’re giving a business presentation online, sprinkling in a few key visuals throughout your presentation can help you drive in those really important points. 

If you’re debating whether you should use a visual, here’s a quick checklist to ask yourself:

If your visual doesn’t meet one of the above checklist items, it’s best to cut it. And here’s something important you can write down for each visual you add into your slide:

The purpose for this visual is to ___.

If the purpose is not clear enough, consider removing the visual. Remember: visuals should only ADD value to your slide, not take it away.                                                                           

A major downside to online presentations is that it’s hard to engage your audience. Besides nicely-placed visuals, you can add an element of interaction to your virtual presentations to make your audience more interested. Here are some interactive presentation ideas:

A great way to increase audience engagement is to use physical props. 

How do you use props in an online presentation? Props should be used to explain a difficult concept, demonstrate a product, create humor, or be memorable. They should always support your presentation, and not distract from it. And the key to using online props is to first make sure that people can actually SEE your prop.

This means if you are in a video call, avoid using small objects that everyone can’t see. If you need to, you can momentarily stop screen sharing and turn to your live video feed so the audience can focus on your prop. 

Pro tip: Don’t show the prop until it is needed. A bad move is to give away the goods and immediately take them away, causing your audience to remain in suspense and be distracted throughout your presentation!

One cool thing you could do during your presentation is to include your audience’s opinions using surveys. If I’m giving a presentation, I can insert a little quiz with a list of possible answers which my audience can then vote on. It’s really interesting to see how many people pick the right (or wrong) answer!

If you want to know how to create awesome quizzes for your presentation, check out our software section below.

One technique I love to use for better interaction is to simply ask questions!

For example, if you have an existing product you are discussing, you might want to ask your team, “What are some common customer complaints about this item?” Your team will then give their answers, pitching ideas of some common customer complaints.

Here’s where it gets good…

You can then go to the next slide that addresses these problems individually. Bam! You’ve done two things: 

Niiiice, a two-for-one combo!                

What happens when you talk about the same things over and over again in a presentation? One bored audience, that’s for sure. And a whole lotta bologna on the side.

Repeating the same stuff. Facts that don’t need to be there. Extra words that make your eyes tired or are difficult to read.

I call this stuff Presentation Bologna. And it’s NOT the good kind of bologna (is there even a good kind?). Presentation Bologna includes:

Your goal is to make your presentation slides as small as possible, while retaining the most essential information possible. You can even write down notes on notecards to help assist you in explaining the points you have in your presentation or memorize what you will say altogether.

Online presentations should be simple and straightforward, like live presentations. The biggest difference here is that your audience will likely be straining their eyes, trying to look at their (potentially tiny) computer screens while you are giving a presentation.

That’s why it’s essential to cut the bologna. I usually do this step after creating the bulk of my presentation, but before practicing my presentation. Speaking of practicing, let’s move on to the next step…

The great thing about giving online presentations is that you can practice everything in the comfort of your own home. You can practice in the same room you’ll present in, with the same lighting, with the same computer setup, and everything. When practicing, make use of the screen recording feature! Screen record is an absolute must, especially for virtual teams . Most newer Mac and Windows computers have a built-in screen record feature already. 

When going over your video recordings, take careful consideration of the following:

You can even send your presentation over to a friend or family member for them to review at their convenience. Yay for technology!                                                                                                                                                                                                                                                                                                                      

When giving an online presentation, you have to have the right tools for the job. There are a lot of presentation tools out there—tools exist for: 

Depending on your needs, you’ll need to choose the right tools for your virtual presentation. I recommend choosing one tool to create your presentation and adding in visual tools along the way, based on your needs. Here are 5 of my favorite online presentation tools I use:

site presentation meaning

Pixabay is by far my most favorite image-finding tool. This site has over 1.7 million free, high-quality stock images and videos you can use to insert into your virtual presentation. Using a stock image is a great way to break up text, add a little emotion, and make your presentations a little more exciting.

site presentation meaning

When I use Canva, I feel like I’ve been given a magic design wand. That’s because there are a ton of free infographics, logos, pictures, posters, and even presentation templates you can use and customize to your heart’s content. And they’re surprisingly high quality for being free! Canva  even has a section for Zoom Virtual Backgrounds that you can add to your video call when giving your online presentation!

Did I mention it’s free? I use the Premium version, although the Free version is great, too!

site presentation meaning

Here’s one that I mentioned earlier in the article. This is a great software I use to create live polls and quizzes for my virtual presentations! Whether it’s a multiple choice quiz, true/false test, or just a general Q&A poll, users can participate on their computers, phones, or tablets! It’s super easy to use and integrates easily with Keynote as well. 

site presentation meaning

Want to eliminate distracting noises completely? Sometimes that’s not possible. But the closest thing I have found to help is Krisp. Krisp is a software that’s free to use (up to 120 minutes a week!) and works by blocking out all background noises so only your voice can be heard by other conference call members. You can download and install it, but I use the Chrome extension! It’s seriously worth giving a shot if you’ve got loud noise in the house.

site presentation meaning

Here’s the golden question: Should I make a Keynote online presentation, or a Microsoft PowerPoint one? Since I have a Mac, I use Keynote. It’s intuitive, easy-to-use, and it’s built into all Mac computers already. Keynote has a ton of presentation templates you can use, and you can even create tables and charts in the app itself! For me, Keynote is a must for my presentation-creating needs.

I compiled a list of the best tools my team uses. You can check them out here:

15 Best Remote Tools

Have you ever been skydiving? Even if you haven’t, you can just imagine that pit-in-the-stomach feeling of jumping out of an airplane. And if you shy or a natural introvert , giving presentations is not so different than skydiving.

After giving hundreds of presentations—both in-person and online—my best piece of advice to those with presentation anxiety is to give up on trying to get rid of that fear. That’s because that fear will probably never go away . 

But here’s the silver lining: the fear does get better. The more you give presentations and get comfortable speaking in front of people, the less giving presentations suck . If you hate giving presentations like I once did, you might even turn to love them—once you learn how to walk with confidence and have the power to influence the way people think, you feel like you’re on top of the world! 

And that pit-in-the-stomach feeling? It changes to a good fear—the kind that makes you look forward to giving presentations! And the more presentations you give, the better you get.

Life is better when you build your social skills. As a recovering awkward person, I was terrible at socializing—I would often lock myself in the bathroom at parties just to avoid conversation! But now, I want to inspire people to take charge of social situations because I know that social skills are the key to a happier, more productive life. That’s why I gave all my secrets about how to be ridiculously likable in Chapter 5 of my book. Interested? Here’s a free gift for you today– click here for the free first chapter of Captivate !

site presentation meaning

Unlock the Secrets of Charisma

Control and leverage the tiny signals you’re sending – from your stance and facial expressions to your word choice and vocal tone – to improve your personal and professional relationships.

site presentation meaning

Succeed with People

Master the laws of human behavior. Get along with anyone, increasing your influence, impact, and income as a result.

Congratulations, you have arrived at your destination!

As a thank you for taking this Science of People flight with me, I’d like to share with you some bonuses to take your presentation skills to the next level. 

Here are some techniques you may want to master:

All too often we end up using the same old social scripts and asking people the same questions over and over again. If you want to do a team icebreaker before, during, or after your presentation, use my list of conversation starters:

57 Killer Conversation Starters

People who don’t feel confident often believe that confidence is something we are born with. It’s not . Confidence is a skill that can be developed. If you are nervous about your presentation, try boosting your confidence with these scientific techniques:

11 Scientific Strategies For More Confidence

Not everyone can work from home. But if you find a way to do it properly, you can reap some pretty amazing benefits. Check out the 7 Deadly Problems of working at home and how to combat them:

How to Work from Home Successfully in 7 Steps

Finally, I put together a guide on how to manage remote teams. If you’re leading a team of remote workers, this is one guide you shouldn’t miss! Check it out here:

12 Reliable Tips to Manage Remote Employees

6 replies on “12 Tips to Give an Amazing Online Presentation”

I usually give some advice to my engineering students for doing good presentations. This is a powerful resource. Thanks for sharing the tips.

Fantastic resource! I couldn’t ask for more.

Thank a lot Vannesa. You provide me excellent information.

Love your article. So much to learn from! I’m preparing a presentation in few months and you gave all I needed.

Thank you so much Vanessa!

I’ve never seen such a detailed guide anywhere else! Excellent! In recent months, probably almost everyone who works or studies remotely had to make online presentations. I like that you emphasized humor and the different visualization techniques that can be used to diversify the monotony of the narrative. I also find some of the platforms that you mentioned very useful. Thank you! I am preparing for a big and important presentation and hope to perform at my best!

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Present Live: Engage your audience with Live Presentations

With Live Presentations in PowerPoint, audience members can see a presentation on their devices and read live subtitles in their preferred language while you speak. They can use "pinch to zoom" to see the slides more clearly on mobile devices, give feedback, send live reactions to the presenter, and navigate back to review previous slides.

Important: 

To use Live Presentations, presenters must have a Microsoft 365 subscription. Audience members don't need a subscription to participate in Live Presentations. 

Live Presentations is not supported for presenters in GCC, GCC-High, or DoD tenants.

Getting started

To get started with Live Presentations open your slide deck in PowerPoint for the web and go to the Slide Show tab. 

Important:  Live Presentations is supported on Microsoft Edge version 80+, Google Chrome version 72+, Mozilla Firefox version 68+, or Opera version 60+ on Windows or Mac. Currently Safari is not supported for presenters, but works fine for audience members.

First, check your audience setting. Click the drop arrow next to Present Live to select who should be able to connect to this presentation.

site presentation meaning

Only people in your organization  - This is the default option for presenters signed in with their work or school account. It limits access to people signed in with accounts in the same Microsoft 365 organization (work or school) the presenter is in.

Anyone  - If you're presenting to an audience that includes people who are not in your organization you'll need to select this one. 

Next, select Present Live and your presentation will begin with a screen that shows a customized QR code. You can also start your Live presentation from the slideshow toolbar:

site presentation meaning

Your audience can point their device cameras at the QR code, tap the link that appears over the QR code, and PowerPoint Live will load your presentation in their web browser. There's nothing for them to install.

site presentation meaning

Tip:  If they're having trouble using the QR code they can also just go to their browser and enter the short URL shown at the top of the presentation screen.

The audience can connect from any device has that has an Internet connection and a browser: iOS, Android, Windows, or Mac.   

Important:  For audiences accessing Live Presentations on their mobile devices it requires at least iOS version 11, or Android version 8.

Once your audience has joined the presentation simply advance to your first slide as normal to start presenting.

Presentation subtitles

Once your audience has loaded the presentation they will see your spoken words transcribed on the screen in near real-time. This is great for audiences when the acoustics of the venue aren't good, or if you have audience members who have difficulty hearing.

If an audience member would like to have your words translated for them into a different language, they can tap the language indicator and select from any of the supported languages. Once they've selected their language your spoken words will be machine translated into that language, and shown to them on their device as subtitles.

Each audience member can select the language of their choice.

Reviewing previous slides

If an audience member wants to look back at one of your earlier slides that can do that using the slide control that appears on their screen just below the current slide. They can go all the way back to your first slide, but they can only go as far forward as the slide you're currently displaying, so you don't have to worry about them reading ahead in your deck.

Live feedback

If an audience member using PowerPoint Live wants to give you feedback as you go, they can tap the feedback button (which looks like a smiley face) towards the bottom right of their device screen.  There they can select from a handful of different feedback types, from "like" to "puzzled" and more. Their selection will briefly appear on the presentation screen.

Presentation evaluation

When you end the presentation audience members using PowerPoint Live will each get a short survey where they get to rate your slide design, speaker's skill, content, and interaction with audience on a scale of 1 to 5. They can add any other comments or feedback they might have and submit. This feedback is collected by Microsoft Forms where you can view the aggregated, anonymous, responses. 

Important:  You can save the aggregated feedback email in your inbox, but the detailed audience feedback in Microsoft Forms isn’t kept indefinitely. If you want to keep the detailed feedback, go to the feedback form, select Open in Excel , and save the resulting Excel file.

Email summary

After the presentation you will get an email containing a summary of audience feedback responses, live reactions from the audience, and some recommendations on what to improve for the next time.

Presenting remotely?

You can still use PowerPoint Live Presentations when you present remotely! Here are a few tips for your that might help:

If you're presenting using Microsoft Teams and want to use Live Presentations you'll need to use screen sharing mode, rather than presentation sharing mode, to share your presentation. Otherwise you won't be able to start Live Presentations.

It will usually be easier for your audience to use a second device, like a smartphone or tablet, to join the Live Presentation. This allows their primary device to be dedicated to the presentation itself.

If an audience member has two (or more) screens on their device it can work to join the Live Presentation in a browser window on another screen, reserving the primary screen for the presentation.

Tips for creating and delivering an effective presentation

Rehearse your slide show with Presenter Coach

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    An online presentation is a prepared speech or talk in which a person or group provides information, pitches a new idea, or introduces a new product or service

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