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240+ Best Instagram Bios for Your Retail Store

240+ Best Instagram Bios for Your Retail Store

If you want to boost your Retail Shop Instagram, you have to have a great Instagram bio.

Most business profile visitors are from non-followers, and they are all potential new followers and eventually buyers - but you need to convince them to be one.

Your Instagram bio is the first thing your visitors and followers will see - it should be convincing, unique, and tell users exactly what you do and who you are.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best Retail Store Instagram bios.

Additionally, we provide you with examples of the best Retail bios on Instagram and a step-by-step guide to get you started.

Looking to generate your own bio? Check out our free Instagram bio generator here .

Creative Retail Store Instagram Bios

bio of online store

Cute Retail Store Instagram Bios

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Cool Retail Store Instagram Bios

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Unique Retail Store Instagram Bios

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Funny Retail Store Instagram Bios

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Modern Retail Store Instagram Bios

bio of online store

How To Create A Great Instagram Bio: 7 Steps

1. add a searchable keyword on your instagram name field and username.

The first step to optimizing your Instagram bio is to add a searchable keyword on the name field and the username.

Ideally, whenever users type a keyword or a name on the Instagram search field, the app populates results based on your username to determine the most relevant search results.

Search results are matched by text. Using an Instagram username or profile name that’s related to the content of your posts is your best bet for showing up in relevant searches.

For example, if you are an artist, you may want to include your job title along with your full name on the username or the name field. That way, people searching for you or your services on Instagram can find your account easily.

Notice how Asiko , a professional artist, uses the name field to include his occupation for clarity.

That way, when you search for an artist or use their name, you can find their account easily.

If you want to change your Instagram username or name, follow these easy steps:

Step 1: Go to your profile on Instagram

Step 2: Tap or click edit profile

Step 3: Enter the right name and username

Step 4: Hit the submit button or click save, depending on the device you are using.

2. Highlight Your Skills & Target Audience

When Instagram users search you and find your profile, the next thing they will do is check out your bio to make sure they are viewing the right account.

Therefore, a good Instagram bio communicates what your business does and even mentions your target audience.

Having a 150 character count limit for your bio can feel a little tight, so this is your chance to explain to your audience why and how they should get in touch or shop from your brand.

Here are key tips to help you highlight your skills and explain to them what you do.

For example, Ericka , who Is a social media marketer and an Instagram expert, includes a clear description of what her business entails at the beginning of her bio.

She mentions: “I coach brands on how to use IG to attract, connect + convert their followers”.

Right after reading this description, her audience gets a glimpse of the types of services offered and what her content is going to look like.

3. Include Relevant Keywords On Your Instagram Bio

While adding keywords on your username and name field makes you discoverable, the Instagram bio is also a great place to add keywords you want to rank for.

Typically, using keywords on your Instagram may not directly help you become more discoverable on the app, but will give your account more focus and connect you with like-minded followers.

When describing your business on the Instagram bio section, include secondary and primary keywords:

Primary keywords are the main words describing your business. For example, for a landscaping expert, “gardener” might be the primary keyword.

Secondary keywords are those that add a bit more detail to the primary keywords and are more related to the searcher's intent. In our example, secondary keyword can be “gardener near me.”

Adding primary and secondary keywords to your Instagram bio enables your audience to feel more connected to your brand.

Here are a few tips to guide you when choosing relevant keywords:

4. Add a Link to Your Instagram Profile

The simplest approach of adding a link to your Instagram is displaying it in your profile.

Unlike links placed on Instagram comments and posts, a link on your Instagram bio will be hyperlinked. That means whenever Instagram users tap on the link, they will go straight to your website.

When you create an Instagram post, include a call to action that tells visitors to check out your profile for the relevant link to your e-commerce store or website.

Alternatively, you can use a service like Linkin. bio , which turns your whole Instagram feed into a clickable landing page and drives traffic to your website.

When you add links to any Instagram posts your Instagram audience will be directed to the right content or products on your website.

For example, Barbara Corcoran , a real estate professional uses linktree.com to add a link to her business unusual podcast.

That way, she can drive traffic to her podcast effectively.

5. Add Your Contact Information

Adding contact information on your Instagram bio means Instagram users can contact you directly. It is an excellent means of developing your brand and Instagram business opportunities.

You can add your phone number, email address, or address to the physical location. This way, anyone who wants to know more about your brand can get in touch with you conveniently.

For example, Décor Finity , supplier of household items includes a phone number of their Instagram bio information.

6. Get Creative With Your Instagram Bio

Your Instagram bio is a great space to convey who you are and what you do. You may also want to use that space to show off your personality and have fun.

Here are some ideas of how to use that space to have fun and show off your personality:

Add Emojis To your Bio Description

Instead of having any text-heavy sections in your bio, you can add some Emojis.

Here is a great example of how to use Emojis in your bio.

Add Branded Hashtags

You can use the branded hashtag to let your audience know about your hashtag by including it in your Instagram bio and highlighting it in your captions and Instagram stories.

Here are great examples of how to use branded hashtags on your Instagram bio.

Add Line Breaks to Your Bio

Text-heavy parts can clutter your Instagram bio.

Adding extra space to the Instagram bio makes the information more bite-sized and consumable.

Darryl Cheng gives us a great example of how to add line breaks to your Instagram bio.

7. Add a Relevant Profile Picture

The final step in the process of optimizing your Instagram bio is choosing a relevant profile picture.

The obvious choice for this would be your brand logo as appears on your website, marketing materials, or other social media platforms.

Adding an identifiable picture makes it easy for your target audience to recognize you.

It also helps to raise brand awareness by making sure it is constantly visible within your niche on Instagram.

A great Instagram bio creates a great first impression and reflects what your brand offers in the first instance.

When creating the Instagram bio for travelers , explain who you are and what you offer your audience. You can do this easily by including keywords on the username and name field.

Include keywords on your bio description, and add a link to your website or blog, to drive Instagram users to your profile.

Do not forget to include your contact address, so that your users can get in touch easily.

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Home » Content Marketing » 10 Awesome Bio Examples Your Online Store Blog Should Emulate

10 Awesome Bio Examples Your Online Store Blog Should Emulate

Your eCommerce site’s blog is one of your best outlets for communicating with your customers and potential buyers. It’s an ideal way to reach them with content entirely in your control.

The one thing your blog shouldn’t do, however, is leave them wondering why they should read it. Just who are you, to be giving them advice and telling them how to do things?

And that’s where your professional author’s bio comes in. It’s not just for networking on LinkedIn or for guest appearances on influencer’s podcasts; it’s there to offer your readers a small peek at who you are, what you do, and why you do it.

It’s a small window into your personality and world that can make a huge difference to the success of your blog , and by extension, your business.

So today, we’re going to be examining the five aspects of what makes a good professional author’s bio, as well as giving you examples from other professionals. When we’re through, you’ll be prepared to create a killer bio to match the killer content on your blog.

1: Your Professional Author's Bio Needs Some Facts

Your bio should open with a short summary statement of “just the facts.”: your first and last name, your brand, and a brief description of your experiences and professional accomplishments.

Many scanning readers may not get past that first line or two, so you need to give them the most important info right up front. While more patient, thorough readers won’t mind the short synopsis and will be looking for more details later on.

Where many professionals go wrong is that they stop with those bare minimum factoids and go no further. That makes for a very dry, boring, and ineffective bio. It might do for a resumé, but it won’t do for your blog.

Here are two examples of eCommerce bloggers with awesome introductory statements.

The first screenshot is from romance writer Mia Sosa. We’ll come back to Mia’s bio in a bit, as she has created a truly great About Me page. For now, though, we’ll examine her “I-Don’t-Have-Time-To-Read-All-Of-This-Bio” bio.

short bio about author Mia Rosa

Source: Mia Sosa

The second excellent example of a “summary” bio comes from the Sustainably Chic blog, and highlights author Michelle Polizzi.

short bio about author Michelle Polizzi

Source: Sustainably Chic

2: Your Professional Bio Introduces Your Brand, Too

As well as introducing yourself to your readers and potential customers, your bio is the perfect opportunity to introduce them to your brand and its offerings. It’s also ideal for making your brand’s values and mission known.

Why would you want to do that? Just imagine this scenario:

A reader comes to your blog from a shared social post, or from a SERP result. They’ve never heard of you or your company. They have no idea what you do, what you offer, or who you are. All they have is that one blog post.

If your blog author bio has a bit about your brand, they don’t have to go searching for more info. Your readers don’t have to go anywhere other than your blog to learn if you have more than just a blog post to offer them.

Let’s look at a couple of blog bio examples that do the branding thing really well.

Rita Mock-Pike's bio from the MockingOwl Roost blog

Source: MockingOwl Roost

Notice how Rita’s bio describes her as writing on “food, travel, pets, faith, and the arts.” Guess what topics you’ll find quite often on the MockingOwl Roost: food, travel, arts, and more. You don’t have to read any further to get a taste of what the Roost has to offer its readers.

Next up is Aimee Broussard, a cookbook author and award-winning cookie baker. We know that because her bio tells us so. And with that, we can figure out her foodie brand and what it’s all about.

Aimee Broussard's blog bio

Source: Aimee Broussard

3: Your Blog Bio Should Brag a Little

You’ve given them the bare bones of who you are. You’ve mentioned your brand in some way, and what you have in store for them. Now, it’s time to brag a little. Bio bragging can take different forms, including:

Let’s look at two bloggers who know how to strut their stuff. First up is author Courtney Milan.

author Courtney Milan's bio

Source: Courtney Milan

Notice how she mentions her starred reviews and the prestigious publications who gave them. Also, the mention about making not one, but two, bestsellers’ lists; that’s bragging while giving valuable info to the reader, too—it says she’s an author worth reading.

And here we have Meghan Telpner. She wows the reader with her extensive list of credentials and experiences. Like Courtney, she establishes her authority and credibility. Her lifestyle blog and business mean business.

Meghan Telpner's professional bio

Source: Meghan Telpner

4: Your eCommerce Bio Needs a Creative Touch

Just because you’re creating a professional bio for your blog or business’s About Page doesn’t mean you have to be all seriousness and “professional” about it.

Adding in a bit of creativity or whimsy helps the reader get to know that there’s a lighter side, a human face, to your eCommerce business.

This is especially vital if your brand projects a hip, cool, or fun impression to the customer or reader. It’s also fairly essential to anyone whose brand is a personal one, instead of product-oriented. When selling yourself, you want to be seen as someone worth buying.

Let’s look at two “brands” that put the whimsy to wonderful work in their bios.

Christy Hui's blog author bio

Source: 9 Dragon’s Tea

Christy Hui’s brand is all about tea, and not just the stuff in Grandma’s teapot, either. Her brand 9 Dragons Tea is luxury tea with a capital “L,” selling for thousands a package. That’s some serious business.

And yet, her bio is fun. It’s “brimming” with creativity. Using tea-related words like “zest” and “fruit-bearing”, it creates a picture of a fun-loving woman you just might want to join for a pot of tea and conversation.

Remember author Mia Sosa, from our first section? She’s back, and this time, we’re looking at another section of her About Me page.

Mia has not one, but three bios on that page: the bare facts we’ve already shared, a “serious’ bio in the middle, and a very unserious one to lead off with. Here’s the first paragraph.

a portion of Mia Sosa's About Me page

Menudo, middle school, and romance novels give you an idea of the type of person Mia is, and a bit of what you might be able to expect from her romance writing. It’s also a great way to introduce herself to otherwise new readers.

5: Your Professional Bio Needs to Be Personal

While a whimsical, creative touch can bring a bit of humanity to your eCommerce blog or About Page, adding some personal info to your bio brings a whole lot more.

It’s perfectly fine to mention personal details about yourself, your interests, your “outside-of-work” life. It really helps your readers and potential customers get to know you.

Some ideas of just how personal to get without going into TMI are:

The two examples below have cleverly combined personal and professional, so that you get a fuller picture of the personality behind the brand.

John Amato's Jupmode blog bio

Source: Jupmode

We know that John has an apparel brand, and we also know that he’s an animal lover, a gardener, and a baker. He’s also a family man. Penny’s got herself a good owner there, and Jupmode’s customer’s have a good company founder, too.

And now, Preethi Venkatram, of Harry and David’s blog. We don’t know much about Preethi’s personal life with this bio, but we know her personal values and mission because she has expertly woven it into her author bio. See for yourself.

Preethi Venkatram's blog bio

Source: Harry & David

Your eCommerce Blog, Your Business, and Your Bio

Your blog is a vital part of your business and your brand. Your bio puts your personal and professional stamp on your blog in a way that little else ever could. Here are some last tips to ensure that your bio is as good as the rest of your blog content:

Here at CopySmiths, we’re all about eCommerce blogging. We do it for eCommerce businesses. We also help eCommerce business bloggers like you through our CopySmiths ezine, CopyZine . It’s full of informative articles just like this one.

Join the CopySmiths family and get the know-how you need to make your eComm site the best it can be, from your bio to your best-selling products. CopySmiths and CopyZine can get you on the road to eComm blogging success today.

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I'm Katrina McKinnon, founder of CopySmiths and Small Revolution . In my 20 years of experience, I have helped online businesses create high-performing content specifically on an eCommerce store's blog. Find me on LinkedIn and Twitter .

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30 Perfect Instagram Bio Ideas To Use Now

Overhead photo of notebook and 35mm camera with pens in foreground.

The Instagram bio often is treated as an afterthought—a line or two about your company you hastily fill out when creating your Instagram account.

In reality, your Instagram bio is a valuable social media marketing opportunity that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and turns profile visitors into followers and followers into customers.

But aside from writing a catchy company description, how else can you optimize your profile to make the most of your Instagram marketing efforts ?

What your Instagram bio needs to accomplish

Instagram bio ideas: 30 best bio examples

7 elements that make up your Instagram bio

What is an Instagram bio?

An Instagram bio is a short 150 character summary about yourself or your business, displayed to other users underneath your profile photo. Your bio is commonly the first engagement you have with your audience.

Your Instagram bio includes:

How to edit your Instagram Bio

To edit your instagram bio, head to your instagram app and tap the thumbnail of your profile picture at the bottom right. On the next screen, you’ll see an “Edit profile” button, which will take you to your bio section.

Remember, your bio is one of the main things people look at when deciding whether or not to follow you on Instagram—so make every piece of information count.

It may not seem like you have much room to work with when you consider everything your profile should accomplish. The best Instagram bios will:

Luckily, there’s an array of Instagram features you can use alongside your written bio that help cover these considerations and create a profile that helps users quickly understand your business, what you’re selling, and how they can take further action. The tips below will help you understand how to make money from Instagram and drive traffic more effectively with a perfect bio.

Driving traffic through the link in your Instagram bio is still one of the most effective ways to make sales from Instagram. Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram

Click to jump and browse bio ideas for each industry:

Fashion/apparel

Beauty/skincare, technology/electronics, food and beverage, miscellaneous, 1. campbell cole.

Campbell Cole Instagram bio

2. Manitobah Mukluks

Manitobah Mukluks Instagram Bio

Footwear brand Manitobah Mukluks has an Instagram bio with a carefully curated visual aesthetic. Complementary Instagram bio photos and Stories thumbnails give it a clean, on-brand look. It also shares fun emojis, its branded hashtag, and custom clickable links to contests.

3. KaiKini Bikinis

KaiKini Bikinis Instagram Bio

KaiKini Bikinis makes major use of the Stories real estate, giving followers an inside look at its product and how it’s made, and a guide on how to choose the right suit for their needs. The bio also succinctly tells followers about upcoming events and sale items.

4. Johnny Cupcakes

Johnny Cupcakes Instagram Bio

Johnny Cupcakes gives followers a peek into founder Johnny Earle’s everyday life, building an authentic, personal connection with consumers. Social proof in the form of a nod from the Boston Globe and plenty of emojis give this Instagram bio the perfect balance of business and fun.

5. iHeartRaves

iHeartRaves Instagram Bio

iHeartRaves also favors the use of emojis, which are particularly appealing to their younger, music-festival-going audience. The apparel retailer puts emojis in the titles of its Stories, which promote events, product collections, and giveaways. Its bio includes a branded hashtag and a link to shop for items posted to Instagram.

6. Patrick Adair Designs

Patrick Adair Instagram Bio

Patrick Adair Designs has a more subtle approach to emojis, using arrows to direct users’ eyes to its Linktree URL. It uses Stories to go behind the scenes and show off the custom, handmade process that goes into its rings.

7. Beth Macri

Beth Macri Instagram Bio

Beth Macri ’s jewelry is also custom and, like Patrick Adair, its Instagram bio has emojis that direct users’ eyes to the main Linktree URL CTA. Here, the Instagram bio also has a CTA to get customers to share their content via a branded hashtag, which Beth Macri can then repurpose for its own marketing initiatives.

Blume Instagram Bio

Blume ’s creative Instagram bio is concise, witty, and targeted at women, using flag emojis to show where they can buy products in-store. Also, Blume expresses its visual aesthetic with on-brand colors and style. The Linkin.bio link sends people to a page where they can also shop online.

9. Poo-Pourri

Poo Pourri Instagram Bio

Unsurprisingly, Poo-Pourri has one of those funny Instagram bios featuring the poo emoji right in its profile name—but there’s more to it than that. The voice conveyed in the copy is completely on brand, matching the humor of its overall brand voice. A simple Linkin.bio link takes users to a page where they can learn more about and purchase products featured on Instagram.

10. Rocky Mountain Soap Company

Rocky Mountain Soap Company Instagram Bio

Rocky Mountain Soap Company uses nature-inspired emojis, in keeping with the company’s products. The Linktree link takes you to a page where you can engage in more content, get a freebie, or shop the full online store. Stories highlight the brand’s commitment to sustainability and in-person stores and events.

11. ColourPop Cosmetics

ColourPop Cosmetics Instagram Bio

ColourPop Cosmetics uses its Instagram bio to share a branded hashtag and remind users that its products are cruelty-free—in part by including a cute animal emoji. It also let visitors know where else they can find the brand, via Tik Tok, where ColourPop shares beauty tips and tricks.

12. Love Hair

Love Hair Instagram Bio

Love Hair mostly dedicates its Stories to highlighting product collections, though it also shares tips to help customers better care for their hair. It reiterates the benefits of its products, includes a branded hashtag, and drive users to its website homepage.

13. Master & Dynamic

Master and Dynamic Instagram Bio

Master & Dynamic uses striking imagery on its website, and its Instagram is no different—the brand’s Stories thumbnails instantly jump off the screen. Stories highlight individual products, and the bio is simple and clean—just like M&D’s imagery. The website’s URL is also included for users who want to browse more.

14. Quad Lock

Quad Lock Instagram Bio

Quad Lock has a uniform, icon-based approach to its Stories thumbnails, with black backgrounds and striking white graphics. Its bio highlights its free shipping policy and promotes Quad Lock sister brands. Emojis direct users’ eyes, while a branded hashtag encourages social sharing and offers a chance to be featured. The bio also drives followers to a Linktree landing page.

15. Studio Proper

Studio Proper Instagram Bio

Studio Proper , which also sells cases for phones and electronic devices, uses the inverse for its Stories thumbnails: a white background with black illustration. Here, the Instagram bio is sans emoji, creating a clean and simple aesthetic. The bio features the brand’s tagline, a brief description of its products, a cross-promotion to its B2B channels, and a website URL.

16. Zero Gravity

ZGLA Instagram Bio

Zero Gravity , the third phone case company on this list (each of which offers its own completely different approach), doesn’t skimp on the emojis, even using one to title a Stories collection. This is the first instance in this list where an email address is included. Making customer support easy to access signals to existing and potential customers alike that doing business with ZG would be a positive experience.

17. Port of Raleigh

Port of Raleigh Instagram Bio

Port of Raleigh uses its Instagram bio to describe what it offers in terms of products, as well as where customers can get them: online or at their bricks-and-mortar location (complete with store hours). Stories highlight retail spaces and commonly asked questions, as well as clips of other beautifully designed spaces and events in the Community Highlight.

18. St. Frank

St. Frank Instagram Bio

St. Frank leads its Instagram bio with a form of social proof: Vogue magazine giving the brand praise for its textiles products. The brand also uses the bio to promote its ethical practices, brick-and-mortar locations, and free shipping policy. It regularly changes out the link—in this example, it’s promoting its main site, where people can check out new products and sign up for a mailing list.

Hem Instagram Bio

Like St. Frank, Hem uses its Instagram bio space to promote its brand promise and mission. It also updates its bio to promote in-person events. Hem’s Stories are curated product collections and design inspiration.

20. Floorplan Rugs

Floorplan Instagram Bio

Floorplan Rugs uses its Instagram bio space largely to promote its bricks-and-mortar locations. It keeps things simple, with the ultimate goal of driving Instagram traffic to become foot traffic at its sister store in L.A.

21. Au Lit Fine Linens

Au Lit Fine Linens Instagram Bio

Au Lit Fine Linens has a clean, simple brand—and its Instagram bio reflects that. Simple graphics on a muted background make up the thumbnails for its Stories, which curate gift ideas, new products, behind-the-scenes content, and more. “We change the way you sleep,” promises the brand. It uses its clickable link to promote new blog posts, which it updates regularly.

22. Perfect Keto

Perfect Keto Instagram Bio

Perfect Keto seems to use emojis for one reason: to draw users’ eyes to the area it wants to emphasize. The first points to its mission statement and the second to one of its new products. (This URL in particular is for a new product.) Story collections include healthy Keto tips and motivation, podcasts, and recipes.

23. Ugly Drinks

Ugly Drinks Instagram Bio

Ugly Drinks has an Instagram bio and presence that’s anything but ugly. The list-like approach makes it easy to read each of the points, emojis match the playfulness of the brand, and there’s a branded hashtag encouraging users to follow and share. Social proof is offered by mentions of Quartz, Forbes , and Bustle, and where the brand donates profits to. The link takes users to a page where they can purchase its box.

24. Skinny Teatox

Skinny Teatox instagram bio

Global brand Skinny Teatox uses its Instagram bio to remind followers of the advantages of shopping with it: all-natural products and fast shipping. It also incorporates social proof: “Thousands of happy customers” means its product has worked for many, and it can work for you too. The CTA is strong and in all caps, drawing attention to it and driving users to the main homepage.

25. Press London

Press London Instagram Bio

Press London ’s Instagram bio reads like a list of bullet points, which is ideal for a quickly scrolling mobile audience. The Stories thumbnails match the branded green color of the main profile picture and feature simplistic illustrations.

26. Faucet Face

Faucet Face Instagram Bio

Faucet Face sells water bottles, but its Instagram bio is about more than just that. It uses emojis and messaging that shares the brand’s mission to make the world a healthier place for humans and the environment alike. Stories highlight the brand’s story and how it lives its mission, health and wellness tips, footage from events, and ideas on how to give back to the community.

27. Two Wheel Gear

Two Wheel Gear Instagram Bio

Two Wheel Gear has five core elements in its Instagram bio: tagline, description, UGC CTA, social proof, and Kickstarter link. What’s most interesting here is the way it goes about social proof. Rather than touting a quote from an industry publication, Two Wheel Gear highlights the author of its blog, Joe Meissner, who is an influential figure in its niche. This brings the community full circle, and followers are more likely to trust the brand and its content.

28. The Giving Manger

The Giving Manger Instagram Bio

The Giving Manger sells a unique product: a DIY manger kit for families to make together during Christmas. Though it sells just a single product, the brand has used its Instagram bio in a number of ways: a heart-warming and emotional appeal to users, simple emojis, and website URL. Stories give a look into how the product works, the book that comes along with the kit, and tradition ideas to start with your family.

29. Holstee

Holstee Instagram Bio

Holstee is a bright and playful brand, and its bio reflects that. However, instead of relying on the use of emojis, Holstee uses a short bio to express its unique offering. Its Linktree link leads to its tools, products, membership sign-up, and more. Its Stories feature bold, solid-color thumbnails for a unique but appealing aesthetic.

30. Pure Cycles

Pure Cycle Instagram Bio

Pure Cycles has a few key elements that make itsInstagram bio one of the best: light use of emojis, well-designed Stories thumbnails, and link to its website. Like some of the other examples, it also shares a support email address, along with a CTA for customers to post UGC with its hashtag.

Before we get into how to make the best Instagram bio , let’s take a look at the elements that make up this part of your profile.

1. Profile photo

Your profile photo is one of the first things people will notice in your Instagram bio. Make sure you use a photo that:

bio of online store

A business’s logo is often perfect for their profile picture. Keep in mind the minimum profile picture size is 110 x 110 pixels. Stay below 200 x 200 so visitors don’t see a stretched or blurry photo when visiting your profile.

2. Username and display name

Your username or handle is one of the most important aspects of your Instagram bio. It’s located at the top of the bio, and determines how people search for your brand. Use your business name if possible. If it’s already taken, make sure that the first part of your username includes your brand name, then add a small detail about your business to make your handle unique (e.g. @yourbrand_us, @yourbrand_men).

You can also add a display name, which will appear below the username and photo in your Instagram profile. Use this field to write out the full name of your business, complete with capital letters and spaces.

3. Description

Your profile description is the core of your Instagram bio. Here’s where you have the opportunity to showcase your brand, sum up your mission and products, and encourage customers to take action. Keep in mind you’re limited to 150 characters (that’s less than a tweet), so keep your description as simple and straightforward as possible.

4. Clickable URL

Only one clickable link is available within the bio of your Instagram profile. Here you can add a link for followers to visit your website, a Messenger bot, a specific campaign, or anywhere you want to drive traffic.

Since the vast majority of Instagram users are on smartphones, it’s important to make sure your bio link is optimized for mobile devices. Shopify’s free Linkpop “link in bio” tool allows you to create a custom URL, connecting your Instagram followers to a mobile-friendly, curated page of important links like your online store, content, products and more.

5. Business category

The Instagram Category section shows up under your business name and is generated by the category you’ve chosen on a linked Facebook page. (To choose a business category, log into Facebook and click the “Edit page info” button under your About section.) Choosing your business category will give visitors a better, immediate idea of the products you offer.

6. Call-to-action buttons

Call-to-action (CTA) buttons are a huge part of a good Instagram bio. When people visit your profile, you may want to give them an easy way to contact your business. You can add a few different action buttons depending on your business type:

7. Story Highlights

Story Highlights are groups of Stories you can present as clickable thumbnails on your Instagram profile. Once you post a Story, you can save it to Highlights that will display in your bio. You can also save Stories in an archive and use them for future Highlights.

Nike Instagram Bio

Highlights are made up of two parts:

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How to create the best bio for Instagram

Since you only have a limited number of characters at your disposal, there are a handful of objectives you need to prioritize in your bio before you start optimizing the rest of your profile.

1. Tell profile visitors who you are and why they should care

However you choose to express it, the first thing your bio needs to accomplish is explaining what your business offers and who you serve.

When new users discover you on Instagram, you need to quickly give them the info they need to stay interested. As on most social media platforms, you won’t have a user’s attention for long, so use concise copy that gets your point across quickly.

For many brands, such as Knix in the example below, that means explicitly spelling out who they are in clear and simple terms.

Knixwear Instagram Bio

Your bio doesn’t need to rely solely on text. You can make it stand out by using:

2. Use clickable tags to promote branded hashtags and sister accounts

The link in your bio isn’t the only thing visitors can click on to learn more about you. If you have a branded Instagram hashtag , include it in your bio to draw clicks and take interested users to an Instagram feed of branded or user-generated content. Just type it in your bio as you would any hashtag.

Pura Vida Bracelets , for example, uses a clickable tag in its bio to promote the branded hashtag #PuraVidaBracelets.

This actively encourages customers to create a new post, use the branded hashtag in their Instagram captions , and share photos of themselves wearing their bracelets. Branded hashtags are also searchable, which provides a variety of benefits, such as:

Similarly, you can tag other Instagram accounts to direct profile visitors to your additional properties. If you have a sub-brand with a separate account or a partnership you want to highlight, you can mention it in your bio (i.e., “@username”) and it will appear as a link.

Fashion Nova is a fantastic example of a brand that uses mention tagging well in its bio. It has separate Instagram profiles for its men’s and plus-size sub-brands.

By tagging these Instagram accounts in its main profile, Fashion Nova ensures it sends users to the accounts with the content and products best suited to them.

3. Include a call to action

Featuring a call to action in your bio’s copy can be a valuable addition. Strong CTAs significantly increase the likelihood users will take the action you’re describing, because they explain exactly what to do and how to do it.

There are a number of different actions you can prioritize in your bio (you can even squeeze in a couple of different CTAs) so consider what would be most valuable to your business and make room for that.

Here are some approaches you can take with your CTAs:

Leesa , for example, has two CTAs in its Instagram bio: one encouraging users to share and tag it in content and the other driving users to click the link and learn more about its products.

No matter the CTA you use, there are a few best practices to keep in mind:

Keep in mind that you can adapt your bio to promote special events, like a seasonal sale, contest, or upcoming trade show. You can always swap in new CTAs and links to prioritize limited time offers or events.

4. Make the most of your bio link

With swipe-up Story links and Shopping on Instagram , there are plenty of options to drive traffic to your site. But your Instagram bio link is still a valuable opportunity to send profile visitors to any page you’d like them to visit—whether it’s a Kickstarter campaign, a YouTube video, or your latest blog post.

Many brands link out to their website’s homepage by default until they have the chance to promote something specific, like this example from RT1home :

You can also link to:

Just be sure to adapt your bio copy to incorporate a CTA for your new link when you add one.

If you want to track how effective your bio link is at driving traffic relative to other Instagram sources, you can use a URL shortener like Bitly , along with UTM tracking, to measure click-throughs.

Whatever you choose, keep your goals in mind and how you’ll achieve them in your business profile and content. You can change your bio link as often as you want and increase its effectiveness by letting users know in individual posts and stories to check out your bio link for more info.

5. Adding “Action Buttons” to help users reach you

Speaking from experience, it’s extremely common for users to contact you after they come across your brand on Instagram.

Sometimes they’ll send you a direct message, but if that’s their only option it can quickly become hard to manage. That’s why it’s important to direct customers to your preferred channels, whether it’s a phone number, email, or even directions to your store if you have a physical location.

Filling out your contact information on Instagram shifts most of this responsibility from your written bio to the appropriate “action buttons” that customers can easily find when they visit your profile.

You can do this by editing your profile and tapping Contact Options.

From here, you can enter contact information or channels that make it easy for customers to reach you, such as:

edit instagram project options

People will use the contact information you provide, so only enter information for customer service channels you actually support. If you don’t have a phone line dedicated for customer support, don’t add in your personal phone number just because you want to have something there.

This contact info will appear as clickable buttons on your profile when viewed through Instagram’s mobile app.

6. Enable Shopping on Instagram to showcase your products

You may have noticed the Shop action button in some of the examples above.

The Shop tab will appear by default after you set up Shopping on Instagram and start tagging images with product tags. You can easily set this up in your own Shopify store.

The Shop tab is also home to all the content featuring your product tags, giving users the opportunity to shop your collection through the photos you’ve posted. They can tap on any of these photos to view them and to learn more about the products featured and tap once more to visit the product page on your website to make a purchase.

Try to only use product tags on photos that clearly show off your products in order to create a carefully curated gallery under your Shop tab. Here’s what the Shop tab looks like for the Lucky Tackle Box Instagram:

7. Curate Highlights for your profile

Instagram Stories are an essential part of Instagram marketing, and Story Highlights give them a longer lasting presence on your profile. Highlights allow you to save individual Stories into different “highlights,” which you get to name and organize as you see fit.

These Highlights will live in your profile indefinitely, right underneath your bio, above your feed, and when clicked will show the saved Stories one after another. United By Blue has Stories curated for product collections, its environmental cleanups, its online store, news, and press.

United By Blue Instagram Bio

Not only will your expired Stories of the day be given a longer lifespan, but you’ll be able to feature content that strongly represents your brand at the top of your feed, where users are most likely to see it.

This gives you a chance to control the narrative, and even produce Stories with the express purpose of turning them into Highlights.

Creating Highlights is easy:

instagram highlights

There are countless ways you can organize your Highlights, but some of the more common themes include:

8. Share a "social media only" promo code

To give followers extra incentive to jump over to your site and make a purchase, consider putting a coupon code in your bio. Nutriseed does this in its Instagram bio, offering followers 10% off their first order.

Nutriseed UK Instagram Bio

Discounts and promo codes are proven conversion drivers. Not only do they drive users to your site to make a purchase, they also give you a more accurate way to track these conversions. Use a code unique in your Instagram bio so you can see exactly how many sales you’re driving.

Then dig deeper into the data and see what those people are buying. Use those insights to inform your Instagram strategy. If there’s lots of interest in a particular product, do a Q&A on your Stories about it. Partner with a local Instagram influencer to promote your brand. The possibilities for insights truly are endless.

9. Leverage IGTV

IGTV is an extension of Instagram that lets brands create videos up to an hour long (versus 60 seconds with a standard video post). These IGTV streams happen live and are then published to your main page so users can tune in later.

Kylie Cosmetics has built a strong loyal base of customers largely thanks to the influence of social media. The makeup brand frequently uses IGTV to publish makeup tutorials by founder Kylie Jenner and outside influencers.

Though product tutorials may seem a straightforward strategy, brands are also pushing creative boundaries with IGTV. Bacardi, for example, used it to create a music video with Grammy-winning artists—it even gave followers the role of director, allowing them to be a part of the process.

You might not be ready to make a full-blown music video, but there are tons of other ways to use IGTV to enhance your Instagram bio:

Create a great Instagram bio for your brand

As you build relationships with others on Instagram and post new content for your current followers, be sure to check our tips on how to get more Instagram followers and what to post on Instagram . Users are bound to visit your profile out of curiosity or for a quick update about your small business.

With these Instagram bio ideas in hand, you can make a strong first impression on behalf of your brand and convince visitors to stick around for a while, or even follow along.

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Instagram bio faqs, how many characters are in an instagram bio.

The Instagram bio character limit in 2020 is 150 characters. That seems like a lot of room for your content, and it can be, but your word choice must be concise and impactful .

How do you put a clickable link in an Instagram bio?

To add a link to your Instagram bio:

How do you center an Instagram bio?

To center your Instagram bio:

The amount of spaces you add to the text will dictate if it gets centered or not. If not, go back to Notes and adjust the spaces as you like.

How do you edit an Instagram bio?

To edit your business information on Instagram:

How do you add a location to your Instagram bio?

To add the location of your business on Instagram:

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How to Write a Great Instagram Bio for Your Business Profile

If you’re running an e-commerce store, you really can’t ignore Instagram.

Besides the obvious massive user count , Instagram’s visual nature makes it the ideal platform to promote physical products. That’s why many e-commerce stores sell on Instagram and even use it as their primary sales channel.

One of the most important characteristics of a successful e-commerce Instagram strategy is the profile bio. This is usually the first things users see when they land on your account. A strong bio can improve brand both brand perception and discoverability while driving more clicks to your CTA.

To figure out how to write a great Instagram bio, we analyzed 100 Instagram stores chosen at random. We studied what kind of CTAs, language, and information they used in their bios. By following the lead from these stores, you can change your store profile for better performance.

We’ll show you what we learned below.

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5 Lessons from Analyzing 100 Instagram Stores

We started by choosing 100 stores at random through the #onlinestore hashtag on Instagram. For better analysis, we ignored affiliate stores and individuals promoting another store’s products.

At the end of the data gathering phase, this is what our spreadsheet looked like:

Our list was very broad in its scope. We had large stores with over 1.6M followers (@saboskirt) to new, one-person operations with just over 1,800 followers (@xanasboutique)

Here are some things we learned about Instagram bios from this analysis:

1. Write better CTAs

The CTA — Call-to-Action — is arguably the most important part of any Instagram bio. This is what you want users to click on when they land on your page.

CTAs can usually be divided into three categories:

Our analysis showed that most stores are still not making proper use of CTAs. A majority of stores (70%) were directing users to their untargeted homepages. Very few were directing users to social shopping pages.

Our recommendation

If possible, direct users to custom landing pages for Instagram users. Here’s a great example from @georginasasha . The store bio directs users to an “instashop”:

The landing page is titled “Instashop” and shows recent items featured on the Instagram page:

Clicking any of the products (note how the URL changes to a unicorn — a fun little touch!) shows you a checkout form:

As an alternative, you can create a social shopping page with tools like Like2Buy . Here’s an example from SwimsuitsForAll :

If you don’t want to go down this path (or if it’s too expensive/time consuming), at least link to your new arrivals, best selling or featured products. Dissh , for instance, directs users to its new arrivals:

If you’re linking to your homepage, at least ensure that you have a dedicated section for new arrivals and featured products. Make this the topmost section on the page so users can find your in-demand products easily. You can learn how to set featured products here .

2. Keep bio length between 140-160 characters

In our analysis, we found that the average profile length was about 143 characters. The median was 150 characters.

Keep in mind that this length includes your CTA.

Stores that have very lengthy bios (over 200 characters) usually include a ton of information. The store @barbiesonly , for example, has 208 characters in its bio. It includes store address, email, phone number and website in the bio:

At the other end of the spectrum are stores like @sorellaboutique which only include the CTA and a hashtag.

Keep the profile length between 140-160 characters. This gives you enough room to include a CTA, key store information (email, phone, etc.) and some brand copy.

3. Use emojis

Should you use an emoji in your Instagram bio?

Our analysis showed that a majority of stores prefer to use them:

However, instead of highlighting an emotion, most stores use emojis to separate and tag key information. For instance, @thealphabetpress uses a simple block emoji icon to list all its capabilities and services:

Similarly, @moorepiecesboutique uses emojis to identify its location, delivery policy, phone number and email:

Does that mean there is no room for just plain fun with emojis?

Of course not! Here’s an example from @thyrahshoppe. Notice the water splash, bikini and palm emojis next to the copy — “endless summer”.

You have limited space in your profile bio; make the best use of it.

Use emojis sparingly. They work best when you use them to identify key store information — store location, hours, email and contact number.

@suelasonline is a good format to follow:

4. Use hashtags only if necessary

A common piece of advice you’ll see online is to use hashtags in your bio. These can be either:

Generic hashtags are generally good for increasing your discoverability. If you include the #picoftheday hashtag in your bio, for instance, your profile will be visible when someone searches for this hashtag.

Branded hashtags are useful for curating posts. You can also use them to solicit UGC (User-Generated Content). Coke, for instance, recently ran a contest where users had to submit pictures with the #CokeEssenceFestContest hashtag.

Should you include such hashtags in your bios?

Here’s what our data showed:

Clearly, hashtags aren’t particularly popular, at least in profile bios.

Interestingly, out of the 14 stores that used hashtags, only one used a generic tag. The rest used branded hashtags.

The most common ways to use branded hashtags was to gather UGC, like this @threadless example:

Hashtags aren’t necessary for a strong Instagram bio. But if you do use them, you should only use branded hashtags and pair them up with a UGC campaign.

You can also use branded hashtags as a way to brand your store. For example, @shoploveyourz uses the #loveyourzcurves hashtag to promote body acceptance.

If you don’t already have a UGC campaign, adding a hashtag would be a pointless waste of space.

5. Include key information

What kind of information should you include in your store bio — email, phone number, address or store hours?

There’s a simple answer to this question: whatever is necessary.

In our data, we saw a clear bias towards emails and phone numbers.

This makes sense for online stores. They usually don’t have physical locations and thus, store hours. Email is a far better way to communicate and collect orders.

Interestingly, many stores mentioned their Whatsapp when they included their phone numbers. This was particularly true for stores located outside the US and EU.

When we looked at larger stores (>300,000 followers) we saw a clear preference for email over the phone. Larger stores get more orders. Tracking them over the phone can be difficult.

There is no one-size-fits-all when it comes to key store information. Include whatever you feel is necessary to give your customers better service.

Including email is a good idea. Add a phone number only if you can actually attend to customer queries (can be hard for understaffed retailers). And of course, a physical location/store hours are necessary only if you have physical stores.

A good way to make this information more visible is to add emojis, like this:

You can also include your Snapchat/Facebook account if that’s an important marketing channel for you. If space permits, add in your shipping information/policies as well. This is particularly useful if you’re targeting customers abroad.

Bringing it Together: Creating a Great Instagram Bio

Based on the lessons we’ve learned so far, here’s what you should have in your Instagram bio:

Here’s a template you can use:

[Store Name] [Brand Description] Tag your pics with [#Branded Hashtag] 📧 [Email] 📞 [Phone Number] [CTA Link]

Including all this information will set your store apart from most on Instagram. You should see an increase in engagement and clicks once you make these changes.

What are some of your own Instagram hacks? Let us know in the comments below!

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How to Optimize Your Ecommerce Instagram Bio

How to Optimize The Perfect Instagram Bio for eCommerce

What’s the first thing people see when they visit your Instagram profile? In this video, I share some optimization tactics to help you improve your Instagram bio for your online store.

Instagram is one of the most popular social media platforms. Although it started as an app for photographers, it has now fully grown to a platform everyone wants to visit every day. The good thing about Instagram is that you can use it to drive traffic to your online store, but the question is: how to optimize the perfect Instagram bio for eCommerce ?

Before Facebook acquiring Instagram, a lot of people love to visit Pinterest to search for a specific idea, products and inspirations. Now, with Instagram, you can do the same and a lot more – including engaging with customers and fans.

We can safely say that Instagram is a visual social network and a great search tool that anyone can use to search for specific content as well as specific brands and businesses, including local businesses. It means that anyone involved in e-commerce must have an effective Instagram strategy to build brand awareness, drive website traffic, convert shoppers into customers and equally build a engaged audience.

In this article, you will learn how to optimize the perfect Instagram bio for eCommerce :

What Is an Instagram Bio?

Your Instagram profile bio is a short summary about you or your eCommerce brand. Your bio is what people see first. Once they go through it and it is not speaking to them, they may decide not to engage with you.

Why Is Your Instagram Bio Important?

Your bio is among the first things people people use to decide whether to follow you or not. So it is important to have a positive first impression, which is critical for your business.

Here is what your bio does :

It is all about branding and you only have a couple of seconds to communicate what your brand is all about and share some valuable business information such as email, phone number and website URL. Those are the key elements to help consumers know exactly how to get in touch with you or purchase your products.

People are eager to see what makes you unique and better than the competition. You have to explain what makes your business unique in just one line. Also, you need to let users know the right action to take by adding call-to-action in your bio. For instance, you can ask them to click on a link to sign up for something valuable, such as a contest, etc.

Instagram Bio Elements

When it comes to optimizing your Instagram bio for e-commerce, here are the elements you need to care about:

Let’s get familiar with how to optimize your bio with the eight elements above .

#1. How To Optimize Your Username?

Your username is probably one of the reason Instagram users are on your account. I recommend you use your brand as your username. Keep it simple and avoid creating a lot of confusion.

Whether it is Instagram, Facebook, Twitter or Pinterest, use your brand name and, if possible, maintain the same username on all social media networks.

Avoid putting another word before your brand name when creating your username. If you must add another word, let your brand name be at the beginning. This is important because if people search you on Instagram, it becomes difficult for the search engine to find you.

Even if your brand name is in use by someone else, start your username with your brand and add another word, e.g., Petsupplies + store = Petsuppliesstore.

#2. How To Optimize Your Profile Photo?

I recommend you use your logo as your profile photo. If your brand is not already well-established, consider using a version of your logo that has your brand name visible on it, i.e., logo + text. This will allow users to recognize you faster. You also need to be consistent. Use the same logo on your website on all your social media accounts. Be sure to use a bright and high-quality logo.

#3. How To Optimize Your Bio – Name

Avoid confusing people. You want to be consistent with your name on your website and all social media platforms. You can also include a keyword related to your brand that you think people are searching for. Such a keyword can make people find you in search easily. Just be sure your brand name comes first and other words come after.

#4. How To Optimize Your Bio – Business Category

When you set up an Instagram account, you can link it to Facebook and be able to set the business category. The category helps the user know immediately what you offer or what the account is all about. It is highly recommended to link your account to your Facebook page. Just switch to a business account and connect to the Facebook page so that both of them can communicate when you start running ads.

#5. How To Optimize Your Bio – Description

You are limited to about 150 characters here, so you have to be smart about your description. Keep it short, simple and punchy. You don’t want to start talking about how your store started here. Be creative in crafting a compelling message that will drive home the point in just one line.

Showcase what your brand is all about in a simple sentence and add a call-to-action. Tell people who you are, why they should hear you out and why they should buy from you. You might also want to highlight that you support some nonprofits if you really do. You can also add emojis such as a finger or arrow pointing down for a call-to-action. But you shouldn’t replace a word with an emoji – just use it to guide users.

Add line brakes to make your description fun to read. You can also add some fancy fonts. Write your text on lingojam.com, using a beautiful font, copy and paste on your bio description section. However, be careful with the font you use because it may not be compatible with all devices. So make sure to test them on different devices.

You may also want to use a branded hashtag. Such hashtags are unique to your brand. They’re also searchable and clickable within your bio. You can also link to your other accounts in your description, e.g., @yourotheraccounthandle.

#6. How To Optimize Your Bio – URL

There is a space for you to input your URL. Your URL could be a link to your online store. You may also want to link to any of the pages on your website. Consider changing the URL to match being posted on your account.

You can use bitly.com or linktree.com to track your URL. Also, make sure to track your traffic with Google UTM Parameters whenever you send people to your website.

#7. How To Optimize Your Bio – Call-To-Action Buttons

Call-to-actions inside your bio make it easy for customers to contact you. These are things like email address, phone number, business address or even third-party tools to book appointments or buy tickets online. This feature is available inside the business account.

You shouldn’t display this information if you are not using it. For instance, if you don’t answer phone calls or attend to emails or use a physical address, don’t display these options.

#8. How To Optimize Your Bio – Story Cover

When it comes to story covers, you should organize your Instagram stories into specific highlights. You can even take it to the next level by designing your story covers differently. You can categorize them into the latest promos, new arrivals, new collections, bestsellers, product highlights, tutorials, behind the scene, etc.

You should also bookmark your stories to make them appear on your account because stories only last for 24 hours. You might want to use Canva.com to create your story cover.

So if you want to optimize the perfect Instagram bio for e-commerce, you have to follow the above tips. If you want to learn how to optimize your Instagram bio or scale your e-commerce business, download 7 things you don’t need to double e-commerce sales and join our Facebook group .

About Alaa Hassan

eCommerce is not just my expertise, eCommerce is my passion. I’ve been helping brands & retailers build 8-figure eCommerce businesses since 2001. I'm also the founder of eCommerce Training Academy and the creator of 8FigureEcommerce.com Click here to learn more .

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Bio for Online Clothing Shop. Clothing, fashion, and style to make you feel good; We're here to make you look good
240+ Best Instagram Bios for Your Retail Store
Shop Smart. Shop Silly-Pants! Can't find a better store than this. Your buck stops here; Shop till you drop; Not all who
10 Awesome Bio Examples Your Online Store Blog Should Emulate
Your bio should open with a short summary statement of “just the facts.”: your first and last name, your brand, and a brief description of your
30 Perfect Instagram Bio Ideas To Use Now
Its bio includes a branded hashtag and a link to shop for items posted to ... in more content, get a freebie, or shop the full online store.
10 E-Commerce Examples of the Best Instagram Bios
The bio is topped off with call-to-action encouraging users to create their own content with the brand's hashtag and a link to their store. How to Create the
209+ Best Bio For Shopping Page For Social Media
Shopping pages are prospering immensely. This is the sole reason it has become immensely important to promote your shopping pages efficiently.
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How to Write a Great Instagram Bio for Your Business Profile
We started by choosing 100 stores at random through the #onlinestore hashtag on Instagram. For better analysis, we ignored affiliate stores and
How to Optimize The Perfect Instagram Bio for eCommerce
There is a space for you to input your URL. Your URL could be a link to your online store. You may also want to link to any of the pages on your website.
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BioHorizons Online Store
Welcome to the BioHorizons Online Store. Existing online store users login here to shop 24/7. If you are new to the Online Store or new