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Theory of value co-creation: a systematic literature review
Purpose – The purpose of this paper is to summarize and classify extant research and to better understand the past, present, and future state of the theory of value co-creation. Its main objectives are: to identify the different theoretical perspectives and research streams that characterize and define the co-creation literature, and to highlight the connections between them; to look for emerging trends and gaps in the literature by comparing the most recent papers with those representing the field's core. Design/methodology/approach – The paper relies on bibliometric data: co-citation techniques were employed to select, analyze, and interpret citation patterns within the co-creation literature. Findings – The paper identified two main clusters, as well as specific research streams and common themes, representing scholarly journals' publications on co-creation over the past years. These research streams and themes apply three different theoretical perspectives: service science, innovation and technology management, and marketing and consumer research. Data from the most recent publications has been used to verify if and how the original streams and themes are reflected in the contemporary debate. Research limitations/implications – Inevitably, the findings of the analysis have limitations related to the research design, the databases, and the applied bibliometric methods. Practical implications – From a practical perspective, the research impacts on theory building, management decision making, and teaching. Originality/value – This study depicts the remarkable development of the literature on co-creation and shows the latent structure underlying its different research streams. To the best knowledge, this study is the first to determine co-citation frequencies from both the SSCI and Scopus databases.
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Theory of Value Co-Creation: A Systematic Literature Review
Galvagno, M. and Dalli, D. (2014), 'Theory of Value Co-Creation: a Systematic Literature Review', Managing Service Quality: An International Journal, Vol. 24 No. 6, pp. 643-683.
Posted: 7 May 2020
Marco Galvagno
University of Catania
Daniele Dalli
University of Pisa - Dipartimento di Economia e Management
Date Written: November 4, 2014
Purpose: The purpose of this paper is to summarize and classify extant research and to better understand the past, present, and future state of the theory of value co-creation. Its main objectives are: to identify the different theoretical perspectives and research streams that characterize and define the co-creation literature, and to highlight the connections between them; to look for emerging trends and gaps in the literature by comparing the most recent papers with those representing the field's core. Design/methodology/approach: The paper relies on bibliometric data: co-citation techniques were employed to select, analyze, and interpret citation patterns within the co-creation literature. Findings: The paper identified two main clusters, as well as specific research streams and common themes, representing scholarly journals’ publications on co-creation over the past years. These research streams and themes apply three different theoretical perspectives: service science, innovation and technology management, and marketing and consumer research. Data from the most recent publications has been used to verify if and how the original streams and themes are reflected in the contemporary debate. Research limitations/implications: Inevitably, the findings of the analysis have limitations related to the research design, the databases, and the applied bibliometric methods. Practical implications: From a practical perspective, the research impacts on theory building, management decision making, and teaching. Originality/value: This study depicts the remarkable development of the literature on co-creation and shows the latent structure underlying its different research streams. To the best knowledge, this study is the first to determine co-citation frequencies from both the SSCI and Scopus databases.
Keywords: Value, Co-creation, Service science, Co-citation analysis, Customer participation, Service dominant logic
Suggested Citation: Suggested Citation
Marco Galvagno (Contact Author)
University of catania ( email ).
Department of Economics and Business Corso Italia, 55 Catania, CT 95129 Italy +390953753644 (Phone)
HOME PAGE: http://https://marcogalvagno.it
University of Pisa - Dipartimento di Economia e Management ( email )
Via Ridolfi, 10 Pisa, I - 56124 Italy
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Galvagno, M. and Dalli, D. (2014) Theory of Value Co-Creation: A Systematic Literature Review. Managing Service Quality, 24, 643-683. https://doi.org/10.1108/MSQ-09-2013-0187
has been cited by the following article:
TITLE: How Does Value Creation Manifest Itself in the Nexus of Sport and Business? A Systematic Literature Review
KEYWORDS: Value Creation , Management , Sports Management , Brand , Sponsorship , CSR
JOURNAL NAME: Open Journal of Business and Management , Vol.6 No.1 , January 24, 2018
ABSTRACT: Sport is a widely used as a vehicle for promoting business. Global brands invest tens of millions of euros in high performance athletes, top teams, and popular sporting events. Studies have also shown the potentiality of sport in the business context. However, relatively few studies have focused on the interaction of business and sport from a value-creation perspective. Knowledge focusing on value creation within and through sport is scattered throughout literature and a systematic understanding of how value creation manifests itself in a business context is lacking. Using a systematic literature review and inductive analysis of 44 empirical studies, the article presents six identified topics that represent the various angles to value creation in the nexus between sport and business. The topics are 1) the many shades of value, 2) brands and sponsorship as value-creators, 3) the value of CSR in and through sport, 4) sport as a network and platform, 5) sport for developing organisations internally, and 6) value congruence and identification. The article contributes to both business management and sports management. The article proposes theoretical and managerial implications and identifies avenues for further research.
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Theory of value co-creation: a systematic literature review
TL;DR: In this paper, the authors identify the different theoretical perspectives and research streams that characterize and define the co-creation literature, and highlight the connections between them; to look for emerging trends and gaps in the literature by comparing the most recent papers with those representing the field's core.
Abstract : Purpose – The purpose of this paper is to summarize and classify extant research and to better understand the past, present, and future state of the theory of value co-creation. Its main objectives are: to identify the different theoretical perspectives and research streams that characterize and define the co-creation literature, and to highlight the connections between them; to look for emerging trends and gaps in the literature by comparing the most recent papers with those representing the field's core. Design/methodology/approach – The paper relies on bibliometric data: co-citation techniques were employed to select, analyze, and interpret citation patterns within the co-creation literature. Findings – The paper identified two main clusters, as well as specific research streams and common themes, representing scholarly journals’ publications on co-creation over the past years. These research streams and themes apply three different theoretical perspectives: service science, innovation and technology m...
...read more
Citation Count
292 citations
View 1 citation excerpt
Cites background from "Theory of value co-creation: a syst..."
... Within the substantial research on co-creation, scholars have recently reviewed the literature (Galvagno and Dalli, 2014; Ranjan and Read, 2014). ...
221 citations
216 citations
... However, there has been very little recognition in the value co-creation literature (Galvagno & Dalli, 2014) on its relevance and impact on brands through its engagement processes, and especially the role of human experiences (Ramaswamy, 2011) in brand building. ...
187 citations
182 citations
11,912 citations
View 3 reference excerpts
"Theory of value co-creation: a syst..." refers background in this paper
... Important insights have emerged from the analysis of papers published on co-creation in 2012, but which were not assigned. Some of these papers present a few and varied references to more than one research stream or common theme. Some of these cases are worth considering from the perspective of a developing co-creation theory: BuchananOliver and Seo (2012) discuss the co-creative role of consumers’ narratives in computer game consumption and only make reference to Brown et al. ...
... 2 focusses on the common theme of a SDL, which calls for radically changing marketing management theory’s perspective from products to services, and from customers to co-creators (Vargo and Lusch, 2004; Lusch and Vargo, 2006). ...
... In these economies, value is usually determined before a market exchange takes place (Prahalad and Ramaswamy, 2000, 2004a, b; Vargo and Lusch, 2004). ...
8,640 citations
5,684 citations
View 1 reference excerpt
... In this paper, we consider co-creation as a more general concept that encompasses all the specific theoretical and empirical occurrences in which companies and customers generate value through interaction (Vargo and Lusch, 2008). ...
4,561 citations
4,394 citations
Additional excerpts
... von Hippel, E. (2005), Democratizing Innovation, MIT Press, Cambridge, MA. ...
Related Papers (5)
CINECA IRIS Institutional Research Information System
Purpose – The purpose of this paper is to summarize and classify extant research and to better understand the past, present, and future state of the theory of value co-creation. Its main objectives are: to identify the different theoretical perspectives and research streams that characterize and define the co-creation literature, and to highlight the connections between them; to look for emerging trends and gaps in the literature by comparing the most recent papers with those representing the field’s core. Design/methodology/approach – The paper relies on bibliometric data: co-citation techniques were employed to select, analyze, and interpret citation patterns within the co-creation literature. Findings – The paper identified two main clusters, as well as specific research streams and common themes, representing scholarly journals’ publications on co-creation over the past years. These research streams and themes apply three different theoretical perspectives: service science, innovation and technology management, and marketing and consumer research. Data from the most recent publications has been used to verify if and how the original streams and themes are reflected in the contemporary debate. Research limitations/implications – Inevitably, the findings of the analysis have limitations related to the research design, the databases, and the applied bibliometric methods. Practical implications – From a practical perspective, the research impacts on theory building, management decision making, and teaching. Originality/value – This study depicts the remarkable development of the literature on co-creation and shows the latent structure underlying its different research streams. To the best knowledge, this study is the first to determine co-citation frequencies from both the SSCI and Scopus databases.
Theory of Value Co-creation. A Systematic Literature Review
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Co-creation, which is developing as a new paradigm in the management literature, allows companies and customers to create value through
... As a core part of the ecosystem concept, value co-creation links different kinds of ecosystem participants. It is defined as "the joint, collaborative
Participation of many stakeholders in value creation enables to understand the demand and helps to implement the organization's strategy (
Purpose – The purpose of this paper is to summarize and classify extant research and to better understand the past, present, and future state of the theory
Originality/value: This study depicts the remarkable development of the literature on co-creation and shows the latent structure underlying its
The theory of value co-creation is getting more and more attention. Scholars have begun to re-examine business philosophy and value creation methods
Using a systematic literature review and inductive analysis of 44 empirical studies, the article presents six identified topics that represent the various
Findings – The paper identified two main clusters, as well as specific research streams and common themes, representing scholarly journals' publications on co-
580 Citations · Emerging trends in the literature of value co-creation: a bibliometric analysis · Value co-creation: Concept and contexts of
Originality/value – This study depicts the remarkable development of the literature on co-creation and shows the latent structure underlying its different